Enabling Social Commerce 2021 - McAllen Chamber of Commerce 2021

This presentation offers practical insights into leveraging social media for e-commerce success. It explores the 'Social Commerce Matrix', comparing cost and implementation complexity of various platforms and tools. It also delves into native Facebook and Instagram tools like Commerce Manager, and third-party integrations like Shopify, for streamlined selling. Additionally, it encourages thinking beyond traditional methods, suggesting the use of Facebook Messenger, live chat, and live shopping to enhance customer engagement and drive sales.

1. Enabling Social Commerce cutt.ly/4Ry31Ep Alex Garrido, Dir. Digital Marketing & Analytics Nate Garcia, Digital Marketing Manager

2. Topics to cover: -Overview -The Matrix of Complexity -Native vs. Third Party Options -Facebook & Instagram -Google My Business

3. Quick Intro -Your name -Your business -Current Social Selling Experience -What do you wish to get out of this workshop?

4. Social commerce leverages social media to help you reach your target audience, improve the customer journey, and build a long-term brand advocacy relationship.

5. The Social Commerce Matrix Cost vs. Implementation Free Enterprise Pricing More technical Almost anyone BigCommerce Shop Amazon AR Marketplace Facebook Shop Shopify Woocomerce Facebook Live Shop Commerce Manager

6. Native Shop vs. Third Party Native FB/IG Store Basically free Increased exposure One-place for everything Third Party Options Expanded options Ability to buy outside FB/IG

7. FB & IG Native Tools Commerce Manager : Set up . Payment processing via Facebook Free inventory management Streamline experience Multiple channels at once

8. Third Party Shop Integrations Shopify 29 p/m. 2.9% + 30¢ USD Credit card fee OpenCart Woocomerce (WordPress) BigCommerce

9. Think outside the box Facebook Messenger Shopping Website Live Chat Live Shopping (Native) Set up Live Shopping Product List CommentSold (third party)

10. Personal Touch to Selling Facebook Marketplace People like to know who they are doing business with. “New Craigslist” Facebook Buy/Sell Groups

11. Influencer Outreach Native Top Fan Badges - Reach out to them Third-Party Recommendation engine Upfluence

12. Augmented Reality Instagram Camera Effects UTRGV hat sample Amazon AR View Check out this sofa Snapchat AR Sephora Example

13. Google My Business - King of Local Claim your Google My Business Profile Enable Messaging Add pictures of your business List your products or services