End of season sale (eoss)

End of season sale is an critical event for every retailer irrespective of the product category or store size. This presentation serves as a guiding principle to organize a successful EOSS.

1. End of Season Sale (EOSS) -- a few best practices

2. The Gimmick The Merchandise The Display

3. The Gimmick The Merchandise The Display

4. The gimmick Discounting policy – The timing. When are the competitors planning to go on sale? EOSS not only presents the opportunity to liquidate the old stock but also is an effective tool to win customers. Reaching to the customers Social marketing - Facebook , Twitter Direct communication – Email, sms Outdoor – Hoadings , anners

5. The Gimmick The Merchandise The Display

6. The Merchandise Discounting structure – Three pronged strategy. Sales, Margin & Mark down. Monitoring / Revision – Category / Brand wise discount structure, monitoring, revision. Merchandise – Re allocation of the present merchandise, special procurement. Consignment merchandise - Margin sharing, stock levels.

7. The Gimmick The Merchandise The Display

8. The Display Aggregation / Individual display – Based on the merchandise availability. Discounts – Flat pricing (INR 199, 249, 299) instead of 10%, 20%, 30%. Anything below 20% is non appealing ! Communicate the mark downs – During sale, the staff is to ensure merchandise stacking. EOSS fixtures – Bins give an impression of value for money. Create bulk of accessories, high inventory merchandise . Plus sizes – Just clear them off !

9. Happy Shopping !!!