Endpoint Backup: 3 Reasons MSPs Ignore It

Many MSPs overlook endpoint backup, missing out on additional profit and leaving a gap that puts client data at risk.

Join our webinar as we break down the top challenges of endpoint backup—and how to overcome them.

1. Endpoint Backup: 3 Reasons MSPs Ignore It Alexander Negrash Director of Product Management, MSP360 Nick Cavalancia 4-time MVP & CEO, Conversational Geek

2. Why Aren’t You Including Endpoints? Reason 1: You Don’t See the Value Reason 2: Your Customers Doesn’t See the Value Reason 3: Trouble Pitching Endpoint Backup Cost-Effectively Endpoint Backup with MSP360 Agenda

3. Why Aren’t you Including Endpoints in your Backups? Typical ratio of servers to endpoints is somewhere between 1:10 and 1:20 Feels like we lost our way with the concept of “ data protection” There’s obvious opportunity there

4. 3 Reasons Why You Aren’t Including Endpoints in Backups You don’t see the value in including endpoints in your backups 1. Your customer doesn’t see the value in backing up endpoints 2 . You can’t figure out how to cost-effectively offer endpoint backup 3 .

5. You don’t see the value in including endpoints in your backups What’s the top threat to data? Cyberattacks Phishing ∴ Endpoints are the #1 Initial Access Point in Cyberattacks You see cyberattacks as a “when” and not an “if” You’ll need to return your customer to a known secure state afterwards

6. Your customers don’t see the value in backing up endpoints “Why bother, when they can be reinstalled?” You need to sell this the way you did backups originally The value is found in two things: The risk of endpoint disruption The ROI of recovery vs. “image & update” MTTR

7. You can’t figure out how to cost-effectively offer endpoint backup Which service should it be a part of? How should you price it? Is it even cost-effective to offer?

8. It’s Time to Include Endpoints Endpoints are more at risk than servers 1. You need to message endpoint backups as part of your cybersecurity strategy 2 . Explain the value in terms of MTTR and ROI 3 .

9. Desktop Backup Software with MSP360 Full System Backup for desktops on Windows, Linux, and macOS High Security Standards : object lock, 2FA, encryption, and compliance-ready backups Flexibility and Simplicity : flexible reporting and alerting options and centralized backup management Multi-Cloud Storage Support : compatibility with multiple third-party cloud storage providers, including Amazon S3, Wasabi, Backblaze B2, Microsoft Azure, and Google Cloud $2.50/month per Desktop Lifetime price

10. Q&A

11. Thank You For Joining US!