ENG 8 - Propaganda Techniques.pptx

ENG 8 - Propaganda Techniques.

1. Persuasive Techniques

2. Introduction There are lots of ways to manipulate the opinion and decisions of an individual and groups to support a particular cause or belief. Over the centuries, people in different fields such as politics, businesses and advertisements try to reach out and influence others by using different Propaganda Techniques .

3. PROPAGANDA Propaganda is designed to persuade. Its purpose is to influence and manipulate your opinions, emotions, attitudes or behavior. It uses communication techniques that create an emotional appeal for you to accept a particular belief or opinion, to adopt a certain behavior or to perform a particular action. Moreover, propaganda and its different types have been used throughout history to manipulate one’s thinking to buy certain products, vote a certain way, or to change one's thinking about religious or civil issues.

4. TYPES OF PROPAGANDA Bandwagon- This technique uses the idea of “Everybody's in favor of it; join the crowd.” It is persuading people by telling them that others are doing the same thing. Example: An advertisement saying that “everybody” is now using a specific brand of facemask to protect themselves from COVID-19 so you must also buy the same mask and be protected just like the others. Photo created at app.animaker.com

5. 2. Testimonial - This technique uses famous people or authority figures to promote something . Example: Famous Filipino celebrities like Alden Richards and Maine Mendoza promoting a certain product. https://orangemagazine.ph/wp-content/uploads/2016/03/NBD8.jpg

6. 3. Plain Folks- This technique uses a folksy approach to convince us to support someone or something. It shows normal people with ordinary looks doing ordinary activities like riding a bicycle, fishing with the family, etc. Example: A detergent commercial showing a typical Filipina mother using the brand while washing clothes. https://www.youtube.com/watch?v=dIjZImAyoKs

7. 4. Transfer - when a product is sold by the name or picture of a famous person or thing but there are no words from the said person or thing. It also associates a respected person, idea or symbol with whatever is being promoted, such as picturing a well-known athlete in a breakfast cereal advertisement. Example: A poster of Manny Pacquiao wearing his championship belts being used in promoting a pain reliever. http://mannypacquiaonews.blogspot.com/2010/11/

8. 5. Repetition - when the product’s name is repeated at least four times in the ad Example: A billboard showing the same picture and bottle of a soft drink brand. https://mediaoginformasjon2014.wordpress.com/2014/12/01/typer-propaganda-brukt-i-reklame/repetition/  

9. 6. Glittering Generalities - This technique uses important-sounding "glad words" or "good" labels, such as democratic, patriotic, amazing, beautiful, exciting and other catchy adjectives that are unsupported by facts. Sometimes, these words also form a slogan for the specific product or idea being promoted. https://propaganda.mediaeducationlab.com https://www.pinterest.ph/pin/311452130454812651/ https://outoftownblog.com

10. Activity 1: Analyzing words and expressions used in each propaganda techniques Study the following situations and analyze the words and expressions used. What propaganda technique is utilized? In a separate paper, write the letter of your chosen answer based in the box.

11. bandwagon e. transfer glittering generalities f. testimonial repetition g. plain folks testimonial Sarah Geronimo is endorsing a shampoo locally made with encouraging remarks to attract the consumers. 2. A poster showing Chris Tiu wearing a specific brand of basketball shoes.

12. 3. A survey reveals that 73% of Filipinos believe that this candidate will do a better job. 4. A radio commercial with the following statement, “Packed with Vitamin C and amazing goodies to boost your immune system, drink our special Calamansi Juice to help you fight the virus!” 5. Willie Revillame is giving away rewards and prizes in his TV show sponsored by a popular online selling shop. 6. A Facebook ad saying that “Juan dela Cruz needs you to fight all the bullies in the world!”

13. 7. A typical Filipina using a dishwashing liquid in her everyday household chores. 8. A famous Filipino fastfood chain with the tagline “ Bida and saya , Bida and Sarap !” 9. In a newspaper ad, a photo of the same luxury car is printed on the same page for five times. 10. An Instagram post showing that teens of this generation are using the same brand of bag to help them identify and recognize that they belong to the latest fashion in town.

14. Choose the letter of the best answer. What type of propaganda technique urges you to do something because everyone else is doing the same thing? Repetition c. bandwagon plain folk d. testimonial What type of propaganda technique uses the testimony of a famous person to get you to do something? Repetition c. bandwagon plain folk d. testimonial What type of propaganda technique uses positive images so that you will transfer your positive feelings about one thing to another? Transfer c. repetition glittering generalities d. testimonial What type of propaganda uses facts and details to support a conclusion that has little or nothing to do with it? Transfer c. repetition glittering generalities d. testimonial What type of propaganda technique uses words that give us a positive feeling about a product or person that is known? Transfer c. repetition glittering generalities d. testimonial

15. 6. What type of propaganda technique uses “everyday people” to sell a product or service? Repetition c. bandwagon plain folk d. testimonial 7. What type of propaganda technique repeats a product’s name at least four times in the advertisement? Repetition c. bandwagon plain folk d. testimonial 8. What type of propaganda technique is used when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing? Transfer c. repetition glittering generalities d. testimonial 9. Words like best, special, excellent, most trusted, wonderful, amazing and economical are used in what type of propaganda technique? Transfer c. repetition glittering generalities d. testimonial 10. Basically, a propaganda is… always telling one side of the story just to sell very seldom used to influence public opinion the spreading of information by different mediums to promote or convey something always appeal to the emotions rather than intellect to convince

16. 11. “Buy Cola-Cola now in the new KING size bottle!!!!!” is an example of what kind of propaganda technique? Bandwagon b. transfer glittering generalities d. testimonial 12. “No one loves you like your Mom, so give her flowers on Mother's Day.” is an example of what kind of propaganda technique? Bandwagon b. transfer glittering generalities d. testimonial 13. “Anacin: Twice as much of the pain reliever doctors recommend most." is an example of what kind of propaganda technique? Bandwagon b. transfer glittering generalities d. testimonial 14. KFC is "finger-licking good." is an example of what kind of propaganda technique? Bandwagon b. transfer glittering generalities d. testimonial 15. “The only energy drink for champions and the future you!” is an example of what kind of propaganda technique? Bandwagon b. transfer glittering generalities d. testimonial

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