English 8 Quarter 3 Week 2 Lesson Propaganda Techniques.pptx

Ppt

1. English Quarter 3 – Module 2: Using Propaganda Techniques

2. Objectives: 1 . identify the different propaganda techniques; 2. evaluate the words and expressions as tools used in propaganda techniques; 3. demonstrate the importance of understanding the intentions of words used in a propaganda; 4 . examine a propaganda in terms of techniques and intention of words used.

3. Have you tried selling things to others?

4. Complete the term that refers to its type by supplying the missing letters. Be guided by the given clues. P_ _ _O _ _ _ A _ _ _A _ _ _ D _ _ _

5. Clues a form of communication that aims to influence the attitude of a community and further an agenda. may not be objective and may be selectively presenting facts to be encourage a particular synthesis or perception. may use loaded language to produce an emotional rather than a rational response to the information that is being presented intends to make us accept or approve something without looking closely at the evidence. Mostly utilizes emotion and avoids critical thinking.

6. Have you experienced being persuaded by a commercial to buy a product? Come to think of it. Commercials influence our buying decisions and that is because of PROPAGANDA TECHNIQUES.

7. What is Propaganda? Propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people.   What is the goal of propaganda? The goal of propaganda is to publicly promote something: information put out by an organization or government to promote a policy, idea, or cause. It has a misleading publicity: deceptive or distorted information that is systematically spread.

8. Advertisers, influencers, and politicians have been using propaganda techniques for generations now. These techniques are used to manipulate and influence the way we perceive a person, event, or product.

9. The Propaganda Techniques

10. Example Drug manufacturers do this frequently in ads in which they skim over the possible harmful side effects of their products.   Facts are selected and presented which most effectively strengthen and authenticate the point of view of the propagandist.

11. Name Calling – stereotyping the competition/opposing idea with a bad label As seen in the photo, Burger King throws a punch line at its biggest archenemy McDonald ’ s Big Mac.

12. Bandwagon – the basic theme of the band wagon appeal is that " everyone else is doing it, and so should you ." Example Almost every Filipino is patronizing K-drama series nowadays. Will you be left behind this craze? In the given example, the phrase almost every Filipino signifies the huge following of K-drama in the Philippines. The audience/reader in effect would be persuaded to watch K-dramas since a lot of people is watching them.

13. Example: Judy Ann Santos, an actress and also known to be a chef, advertises “Angel condensada .” Judy Ann Santos is a prominent actress and an effective model for the product. People who idolize the actress will surely patronize the product being advertised.  

14. Example: Obama’s poster showing all the patriotic colors of the United States, with the word “Hope” written in big letters.   People will easily associate patriotic colors of the United States to Obama.

15. Activity 2: Directions: F ill out the table below. In the first column, identify the propaganda technique used in each tagline or statement. In the second column, identify what words or phrases in the given tagline or statement in the propaganda which are used to convince the audience to buy the product or accept the idea.

16. Choose the letter of the correct answer. Uses the testimony of a famous person to get you to do something. a. testimonial c. bandwagon b. transfer d. snob appeal 2. It urges you to do something because everyone else does. a. snob appeal c. bandwagon b. name calling d. transfer

17. 3. Radio advertisement: Drink super sport beverages, the only drink of NBA. a. transfer c. emotional appeal b. glittering generalities d. plain folks 4. A famous (person/celebrity) endorses a new product. a plain folks c. transfer b. bandwagon d. testimonial 5. What type of propaganda uses negative words or feelings against an idea, product, or person? a. bandwagon c. glittering generalities b. snob appeal d. name calling

18. Answer key: 1. a 2. c 3. b 4. a 5. d

19. 1. identify the propaganda techniques through the given sample advertisements; 2. recognize the importance of propaganda techniques through consumer-response; and 3. demonstrate the use of propaganda techniques through promoting (local) products. OBJECTIVES

20. GUESS WHAT PRODUCT USES THE FOLLOWING TAG LINES

21. WE’VE GOT IT ALL FOR YOU

22. WE FOUND WAYS.

23. Crispylicious ! Juicylicious ! Chickenjoy !

24. NAKASISIGURO GAMOT AY LAGING BAGO

25. Para kanino ka bumabangon ?

26. May pasobra dahil special ka !

27. Fundosenang sarap ! Fundosenang saya !

28. Kasama mong magpalaki ng BATANG MAY LABAN!

29. Huwag mahihiyang magtanong !

30. Kapuso ng bawat Pilipino

31. ACTIVITY TIME !! Let us practice further

32. Task 4: What Am I Identify the type of propaganda technique used in each advertisement.

33. CARD STACKING

34. SOFT SOAP

35. Testimonial

36. Plain Folks

37. Bandwagon

38. Name Calling

39. Glittering generalities

40. Loaded Words

41. Transfer

42. Simplification There is nothing to worry! Our country is doing well.

43. ACTIVITY TIME !! Let us collaborate!

44. Task 5: Make Me Divide the class into 5. Promote a product using different types of propaganda techniques. Present your output in the class. Criteria For Grading Correctness 30 Creativity 30 Presentation 30 Teamwork 10

45. What is the importance of propaganda technique? How is it important to your daily activities?

46. COMPREHENSION CHECK

47. Assessment: Read the questions carefully and write the letter of the correct answer in your answer sheet. 1. What particular technique is used which is intended to make consumers accept or approve something without looking closely at evidences? advertisement B. commercial C. announcement D. propaganda

48. 2. What type of propaganda uses appealing phrases which are closely associated with highly valued concepts and beliefs but without offering any supporting information or reason? card stacking B. glittering generalities C. name-calling D. soft soap 3. What propaganda technique is intended to damage the image of the competitor by using names that evoke fear or hatred such as, “racist, dictator, and communist”? card stacking B. glittering generalities C . name-calling D. plain folks

49. 4. Which propaganda technique presents a negative quality of a person, entity, object, or value to discredit it and make the other option more acceptable? loaded words B . plain folks C . simplification D. transfer 5. What propaganda technique is used in the statement, “Things go better with Coke”? card stacking B. glittering generalities C. name-calling D . plain folks