ENGLISH FOR SOCIAL SCIENCES, IDN MEDIA REPORT

analysis of financial and shopping behavior reports of the millenial generation

1. ANALYSIS OF FINANCIAL AND
SHOPPING BEHAVIOR REPORTS OF
THE MILLENNIAL GENERATION
English for Social
By Group 5

2. 1. Tren and important fact
about finance and shopping
behavior of Millennial
Majority of Indonesian millennials
spend their income on basic
necessity, leaving little for health,
self-development, and recreation
Millennials are taking baby steps
toward financial stability, with
budgeting and preparing for
emergency funds.

3. Home sweet home: Homeownership
is still the ultimate milestone for
millennials.
Price and promotions are key drivers for
Indonesian millennials to shop online.
Gratis Ongkir is the key to millennial
shoppers hearts.

4. 2. Analysis the Fact
After the Covid-19 pandemic
brought changes, with 20% of
millennials experiencing financial
improvements and another 51%
experiencing a decline. This
encourages millennials to be more
careful in shopping and prioritize
basic needs.
Financial awareness is starting
to increase, driven by education
and easy access to financial
information. Millennials are
starting to actively save and
invest, although the proportion
of allocated income still needs to
be increased.
The shift to online shopping
is increasingly widespread.
Ease of access and product
variety encourage
millennials to utilize e-
commerce platforms,
including to meet their daily
needs.
consumerist
tendencies Digital Lifestyle
Financial
Awareness

5. Case Studies
Menakar kecenderungan perilaku impulse buying
belanja online generasi milenial pada masa covid-19
Afektif 54%
Kognitif 46%

6. the current digital financial literacy and financial behavior in
indonesian millennial generation

7. Questions & answers
yes there are, unexpected
emergency funds such as
illness, loss of valuables or
urgent needs
Do you have an
emergency fund?
yes, I have health insurance
Have you started investing to
achieve your financial goals?
(home, insurance)
I manage my finances with a
percentage of around 50%
saved and 35% used to meet
daily needs and the remaining
15% for recreation.
How do you manage /
divide your finances?

Interviewee :
Name : Riri
Date of birth : 1996/Oct/31st

Have you pleased yourself with your
income such as holidays/recreation?


yes, I went on holiday using
15% of my income.

8. Questions & answers
yes, I really consider free shipping,
cashback and promos.
yes, I have shopped online, 2-4x a
month and used direct payment
methods
What are the things you need to consider
when shopping online? (for example, like a
promo/free shipping)
Have you ever shopped on e-commerce?
(tokopedia, shopee etc) "if yes" do you pay
directly/pay later?

9. cONCLUSION AND SUGGESTION
CONCLUSION SUGGESTION
It is important for us to manage
finances by providing emergency
funds, setting aside for savings and
insurance.
It is important for us to manage finances by providing
emergency funds, setting aside for savings and insurance.
Emergency funds are used to deal with emergencies or
unexpected events. And savings are funds saved for
certain purposes, whether to buy certain goods, holidays,
investments, or other purposes. Good money management
by recording every expense, and the money spent must be
thought carefully so as not to be an impulsive buyer.

10. thankyou