ENT-125-Chapter-1-Principles-of-Marketing.pptx

principles of marketing

1. Principles of Marketing Shella S. Suarez

2. Chapter 1

3. Objectives

4. What is Marketing

5. Marketing Defined

6. Marketing Process

7. Marketing Process

8. Maslow’s Hierarchy of Needs

9. Needs, Wants and Demand

10. Market Offerings

11. Customer Value and Satisfaction

12. Markets

13. Elements of a Modern Marketing System

14. Marketing Process

15. Design a Customer Driven Marketing Strategy

16. Selecting Customer to Serve

17. Selecting Customer to Serve

18. Choosing the Value Proposition

19. Choosing the Value Proposition

20. Marketing Management Orientation

21. Marketing Management Orientation

22. The Selling and Marketing Concept Contrasted

23. Marketing Management Orientation

24. The Marketing Process

25. Preparing a Marketing Plan and Program

26. Marketing Mix and the Customer

27. The Marketing Process

28. Building Customer Relationship

29. Why the emphasis on retaining and growing customers?

30. The Marketing Process

31. Capturing Value from Customer

32. Marketing Challenges in the 21 st Century

33. Marketing Challenges in the 21 st Century

34. What is Marketing? Pulling it ALL together