entrance-exam-1-60.pptx .,,...,,,,,,,,,,

Supply and Demand
➢ Supply: the quantity of products that producers can offer for sale.
➢ Demand: the quantity of products that consumers can buy.
The marketplace generally operates on the laws of demand and supply. In
simple terms, this can be interpreted as “when supply increases, prices fall
and vice versa”. To make informed decisions, clients (farmers, processors, and
traders) need to know how their production fits within this law in the
marketplace.

1. INTRODUCTION Understanding market opportunities and challenges is the foundation of agroenterprise development. In this module you will be able to determine the required knowledge, skills and attitudes of farmer owner/agro entrepreneurs to conduct market visits, determine value adding activities and prepare market plan.

2. Contents: 1. Marketing and market chain 2. Categories of buyers and its characteristics 3. Procedures in conducting buyer interview 4. Basis in selecting buyers

3. Marketing can be described as the “delivery of customer satisfaction at a profit”. However, the marketing process has many elements, and as consumers become more discerning, marketing develops into a more sophisticated area of research and social interaction. For the last 50 years, attitudes towards marketing have changed dramatically, as the business community changed from focusing on production to product quality, to sales, to marketing and, most recently, to social marketing. This rapid evolution has been driven by the need for companies to remain competitive in the marketplace.

4. Supply and Demand ➢ Supply: the quantity of products that producers can offer for sale. ➢ Demand: the quantity of products that consumers can buy. The marketplace generally operates on the laws of demand and supply. In simple terms, this can be interpreted as “when supply increases, prices fall and vice versa”. To make informed decisions, clients (farmers, processors, and traders) need to know how their production fits within this law in the marketplace