entraprenure project

1. Group Members Ali Raza MBAF13M044 Aroosa Shahzadi MBAF13M047 Warda Nawaz MBAF13M038 Abdul Waheed MBAF13M040 Junaid Habib MBAF13M052 Esha kanwal MBAF13M005

2. Industrial Estate -02 GT Road GRW. Phone # [phone] Email: [email protected] Web: www.clarowater.com.pk

3. Product

4. Vision To be recognized as the leading brand in water treatment industry providing adequate water filtration services. To provide superb customer service and to offer the highest quality water treatment options. And to earn the loyalty and respect of our customers. Mis sion

5. Product Description. Marketing Plan. Operational Plan. Management Team. Financial Plan.

6. Product

7. Portable Water Filter

8. Carbon filtration What Is Activated Carbon Treatment? How Does It Work? Is Activated Carbon Treatment Safe? US Environmental Protection agency EPA 542-F-12-001 (September 2012)

9. Customer Benefits Provide better tasting and smell less. Reduces the risk of diseases. Pure water is important for children. Cost much less than bottled water.

10. Material of product Material Require quantity Polypropylene 225/ gram PP Filter 3/unit Activated Carbon 50/gram Natural calcium 30/gram Flexible ponches 1/unit

11. Warranty and Guaranty Within 6 months warranty 30 days money back guaranty

12. Features of a product Simple to install & Operate. Height 3” width 2.5” Activated carbon is replaceable Removed 99.99% bacteria

13. Marketing Plan

14. Distribution Strategy Indirect Distribution

15. Advertising and promotion Local news paper Pamphlet Banners Brochures

16. Market strategy TARGET MARKET Gujranwala

17. Location Industrial estate no 2.

18. Existing competitor Micro filtration system Karachi Id water technologist Hyderabad KLEAR water Multan MAKKAH TRADERS Lahore Aqua water filter Pakistan

19. SWOT Strengths Excellent distribution In expensive

20. SWOT Weaknesses Any local person start Manufacturing No presence in rural area Weak brand awareness Low market share

21. SWOT Opportunities Advertise more with benefits of pure water Should utilize the distribution Facility to reach rural areas

22. SWOT Threats Other water company competitors

23. Operational Plan

24. Equipment & Material

25. Operational process Manufacturing department Assembly department

26. Manufacturing department

27. Assembly department

28. Read to use

29. Management Team

30. Financial plan Capital Raise Financial statements Income statements Balance Sheet Cash flow statements Distribution of profit

31. Capital Raise

32. Financial statements Income statements Balance Sheet Cash flow statements

33. Distribution of profit Owners Equity % Profit distribution A 16 1,84,928 B 20 2,31,160 C 16 1,84,928 D 16 1,84,928 E 16 1,84,928 F 16 1,84,928 Distri bute out of 21,55,800 11,55,800