ENTREP 4TH LESSON 6 PACKAGING.pptx 7 P`s of Marketing

Consist of Packaging PRESENTATION 7 p`s of Marketing

1. Product Packaging

2. How does product packaging play an essential role in the sales performance of any business? 2

3. Packaging can make or break the success and growth of a business, so it is important to innovate packaging that fulfills its essential functions. Product Packaging in Marketing Mix 3

4. The only way for consumers to notice any product is through store displays, shelves, point-of-purchase displays, and product packaging. A great deal of making purchase decisions is allotted to color testing and psychological manipulation. Product Packaging in Marketing Mix 4

5. Some consumers are easily influenced by the external features of a product. This is precisely the role of packaging in marketing—it can be used as a tool to encourage or persuade consumers to purchase a product. Product Packaging in Marketing Mix 5

6. 6 Why do you think product packaging plays a vital role in marketing?

7. Visual elements During the process of package designing, it must be remembered that consumers assess product packaging in their own different ways. One major component of this element is graphics, which include image layout and typography. Elements of Product Packaging 7

8. 8 Graphics refers to the visual representation of a product packaging in the form of artwork or design.

9. 2. Color combinations Color is a key element of design because it is an important consideration in brand awareness and recognition. An excellent color combination has the ability to make a product stand out from the competition. Elements of Product Packaging 9

10. 3. Informational elements The inclusion of necessary product information is also important in product packaging. This has to be communicated to the consumers to help them in making the right purchase decision. Elements of Product Packaging 10

11. 11 Another key component of information elements is technology image. Technology image, as a communication element, should be transmitted to the consumers visually to activate their attention toward the product.

12. The “healthy lifestyle” bandwagon is becoming more rampant each day as people and businesses continue to develop healthier food alternatives. Example: Informational Elements of Packaging 12

13. Because of this, the trend of consuming healthy food has expanded the importance of including the product’s nutritional information in its packaging. Example: Informational Elements of Packaging 13

14. 1. Protection One of the main reasons why a product is always wrapped or bottled is to protect it from external and environmental factors. Packaging performs a big role, most especially in the logistics aspect. Functions of Packaging 14

15. 2. Information The packaging must contain essential pieces of information about the product, such as nutrition content, usage directions, ingredients, and storage instructions. Functions of Packaging 15

16. 3. Convenience Part of the normal operations of a business is to store, transport, and distribute its products to the end consumers. Functions of Packaging 16

17. 4. Security A product that is sealed perfectly has higher chances of being bought by a consumer. To make sure that products are stored in excellent condition, packaging must be taken into consideration. Functions of Packaging 17

18. Product packaging can serve as a useful tool in the marketing strategies of a business. A good packaging strategy will enable the business to persuade the consumers to buy the product. Packaging as a Marketing Tool 18

19. 1. Brand recognition The proper combination of color themes and well-designed graphics in product packaging is deemed to be effective in keeping a product in the limelight. Packaging as a Marketing Tool 19

20. 2. Product Identification Sticking to packaging that represents the main colors of a brand will help the customers identify the product when shopping at their favorite store. Packaging as a Marketing Tool 20

21. Based on your personal experiences as a consumer, give three other functions of product packaging along with a brief explanation. Activity 21

22. Part A. Answer the following questions briefly and coherently: How do you define product packaging? What specific role does product packaging play in the marketing mix? Questions 22

23. What are the two essential elements in creating product packaging? What is the primary aim of having well-designed product packaging? What do informational elements entail? Questions 23

24. Part B. Read the situationer below, then follow the instructions given. You are the product manager of a business that caters to healthy meals delivery services within Metro Manila. Your products are home-cooked meals that need to be delivered to your customers every morning. Questions 24

25. Come up with an essay that details your strategies or approaches that you will follow in making your business a successful one. Take into consideration the following guide questions that will help you in your product packaging strategies: Questions 25

26. How would you describe the product packaging of your food products? Will you consider opting for eco-friendly product packaging? Why or why not? What information will you include in your product packaging? Questions 26

27. How will you emphasize on the visual elements of your product packaging? Apart from a delivery service, what other ways or methods can you think of in order for your food products to reach customers outside Metro Manila? Questions 27

28. 28 The elements of product packaging are visual elements, color combinations, and informational elements. The role of packaging in marketing is to be used as a tool in encouraging or persuading consumers to purchase a product.

29. 29 The following are the functions of product packaging : to protect the product, to inform the consumer, to provide convenience , and to secure the product.

30. 30