entrep-BusinessPlan-format-2 FINALNAJUDTT.pptx

Business Plan Format

1. BUSINESS PLAN FORMAT #2

2. Format of the Business Plan Executive Summary Problem / Need Identification Statement of Vision, Mission, and Values Marketing Plan Production Plan Organizational Plan Operational Plan Financial Plan

3. I. Executive Summary

4. An executive summary of a business plan is an overview. Its purpose is to summarize the key points of the document for its readers. An advance organizer for the reader It must be clear and concise Often called the most important part of the business plan. If it doesn’t capture the reader’s attention, the plan will be set aside unread

5. What includes the executive summary? Brief description of products and services Summary of objectives Solid description of the market A high level justification for viability (including a quick look at your competition and your competitive advantage) A snapshot of growth potential An overview of funding requirements

6. II. Problem / Need Identification

7. Problem / Need Identification This pertains to the description of the problem / need being addressed to The reasons / rationale why the problem / need must be addressed by the business The description on how the business has solved the problem / need

8. III. Statement of Vision, Mission and Values

9. Statement of Vision, Mission and Values Vision A description or statement of what the proponent sees if the problem / need is solved Mission A clear description of goals and objectives that presents practical steps to achieve the vision Values A clear statement of values critical to the culture, integrity and activities of the business

10. IV. Marketing Plan

11. Marketing Plan A. Research and Analysis It is the description of the target market, market size, competition, market share and market trends. B. Marketing Strategies This includes the Four P’s – Price, Promotion, Product and Place. The Four P’s all work together to reinforce the positioning strategy which is based upon what your target customer wants or needs.

12. V. Production Plan

13. VI. Organizational Plan

14. Organizational Plan This plan includes the members of the team and the team’s contribution to the business.

15. VII. Operational Plan

16. Operational Plan An operational plan in a business plan outlines the specific actions, processes, and resources needed to achieve the strategic objectives and goals defined in the overall business plan.

17. VIII. Financial Plan