Entrepreneur ferrero.pptx Michele Ferrero

A ppt on Ferrero's Founder

1. Michele Ferrero From Humble Beginnings To Chocolate Empire Made By: Ridhika Uppal

2. Pietro Ferrero Father of Michele 1946, brother Giovanni Ferrero and Pietro worked in family’s pastry shop Created products that would define Ferrero’s name. Pietro – An experiment freak Giovanni – Market Expert

3. Background Italian entrepreneur. Born on April 26, 1925, in Dogliani, Italy. Son of Pietro Ferrero, founder of Ferrero SpA. Aspirations Michele Ferrero

4. Inspiration Italian upbringing, steeped in confectionery Childhood Exposure : Family business Influenced by family’s entrepreneurial drive Formative years shaped his path as a confectionery mogul Founding of Ferrero

5. Challenges

6. Innovations & Products 1964, Nutella ®  is born 1. Revolutionized the spreadable chocolate market 2. Innovative blend of hazelnuts, cocoa and skim milk powder 3. Offers healthier alternative to traditional spreads and gained widespread popularity .

7. 1968, Kinder ®  Chocolate is introduced to the market

8. 1969, Tic Tac ® , the rebel of the category, is launched 1974, The Kinder ®  family becomes larger: Kinder ®  Surprise is born Refreshing breath mints with various flavours. Convenient flip-top packaging for on-the-go use . Kinder Surprise combined chocolate with a surprise toy inside. Disrupted the market by offering an interactive and engaging experience for children. Creatively integrated confectionery with entertainment.

9. 1982, Ferrero Rocher ®  is launched

10. What Made Ferrero Different from Others?

11. Market Challenges

12. Supply Chain and Production Hurdles

13. International Expansion Challenges: Adapting products and marketing to diverse cultural preferences. Navigating complex regulatory requirements across different countries. 3. Cultural Adaptation: Tailoring products and marketing to suit diverse cultural preferences and tastes. 4. Regulatory Compliance: Ensuring compliance with varying regulations and standards across different countries. Opportunities: Expanding market reach and tapping into new consumer segments. Diversifying revenue streams and fostering business growth globally. Market Expansion: Accessing new markets to increase brand presence and customer base. Growth Potential: Seizing opportunities for revenue growth and market diversification on a global scale.

14. Financial Struggles and Risks

15. Leadership and Persistence

16. Success and Legacy Global Confectionery Leadership: Ferrero's journey to becoming a global leader in the confectionery industry. Enduring Legacy: Michele Ferrero's legacy as a source of inspiration for current and future entrepreneurs. Impact on Industry: Reflecting on Ferrero's significant contribution to the confectionery sector and its lasting influence. Continuing Influence: Discussing how Ferrero's success story continues to inspire entrepreneurship and innovation globally.

17. Conclusion