Entrepreneurship:
“Strategy, business planning and
cash management"
Group no 1
1004 Aditya Kumar BCOM(prog) Sec-A
1001 Mohd Ahad BCOM(prog) Sec-A
1013 Faisal ali BCOM(prog) Sec-A
1034 Vivek kumar BCOM(prog) Sec-A
Presentation -II
•Entrepreneurs need a clear strategy, a solid business plan,
and effective cash management to succeed.
•These elements help businesses grow, stay competitive,
and ensure financial stability.
•A well-structured plan helps navigate challenges and seize
opportunities.
Introduction
Entrepreneurship
strategy
4
1. Vision
2. Innovation
3. Scaling
4. Finance
• Defines the long-term direction and purpose of the business.
• Helps in setting clear goals, attracting investors, and aligning teams.
• Developing unique products, services, or business processes.
• Staying ahead of competitors by adapting to market trends and
technology.
• Expanding operations through organic growth, partnerships, or funding.
• Ensuring efficiency and quality while growing the customer base.
• Managing cash flow, budgeting, and securing investments.
• Utilizing funding sources like venture capital, loans, or grants for growth.
Scaling Up a Business
1. Strong Business Model
•Ensure scalability and profitability.
•Focus on high-margin products/services.
2. Financial Readiness
•Maintain positive cash flow and secure funding.
•Implement cost control strategies.
3. Process Automation & Efficiency
•Use technology (CRM, ERP) to streamline operations.
•Standardize processes for efficiency.
4. Talent Acquisition & Leadership
•Hire skilled employees to support growth.
•Develop leadership and delegate responsibilities.
5. Market Expansion
•Explore new markets and customer segments.
•Use partnerships, franchising, and online channels.
6. Customer Retention & Loyalty
•Maintain high product/service quality.
•Implement loyalty programs and strong customer support.
7. Risk Management & Adaptability
•Identify risks and create contingency plans.
•Stay flexible and adapt to market trends.
Product
Developement3Expansion 2
Diversification4
Market
penetration1
Growth Strategies in
Entrepreneurship
•Risk
Management:
Identifies
potential risks
and mitigation
strategies.
•Operational
Plan: Covers
logistics,
staffing, and
daily business
activities.
Market Analysis:
Insights into
industry trends,
customer needs,
and competitors
•Executive
Summary: A
concise
snapshot of
the business
vision, mission,
and objectives.
•Business
Model:
Explains how
the company
creates,
delivers, and
captures value.
Key Components of a
Business Plan
Steps in Business Planning
•Idea Generation
& Validation:
Testing the
feasibility of a
business idea
before execution.
•Market
Research:
Understanding
customer
needs and
competitive
positioning.
•Financial
Planning:
Estimating
costs, setting
budgets, and
securing
funding.
•Execution &
Monitoring:
Implementing the
plan and making
adjustments as
needed.
Effective cash management
ensures that businesses meet
financial obligations and invest
in growth.
• Cash flow is the lifeline of
any business and determines
its financial health.
.
• Poor cash management can
lead to operational
disruptions and even
business failure.
Management of
Cash
•Budgeting & Forecasting: Planning cash inflows and outflows to prevent financial shortages.
•Expense Control: Identifying areas to cut unnecessary costs and improve efficiency.
•Receivables & Payables Management: Ensuring timely payments from customers while
negotiating favorable terms with suppliers.
•Building a Financial Cushion: Setting aside emergency funds to handle unexpected expenses.
•Optimizing Inventory: Avoiding excessive stock that ties up cash flow while preventing
shortages.
Cash Flow Management
Techniques
Cash management tools
Reliance industries
Cash flow forecasting
Tally ERP for SME
Budgeting & Expense Tracking
Googlepay and Paytm
Digital payments solution
ZOHO BOOKS D-Mart TATA Group
Invoice and receivables
management
Working capital management
Business credit lines and loans
Infosys (SAP-based system) HDFC bank Flipkart
Automated accounting software Investment &reserves Funds Supply chain and vendor
payments
CONCLUSION
Efficient cash management is crucial for business stability and
growth. Indian companies leverage digital payments, automated
accounting, and strategic investments to optimize financial
operations. Businesses like Reliance, Tata, and D-Mart showcase
how strong cash flow management leads to success.
To remain competitive, companies must continuously improve their
cash flow strategies, expense tracking, and working capital
management for long-term sustainability.