WHO WE ARE ? Fork It is an eco-friendly edible cutlery alternative to replace the plastic and bamboo disposable cutlery items. Edible cutlery are affordable and eatable in various flavors after usage. Fork It cutlery are rich in fiber, iron, protein, calcium, etc. It takes a lesser time to decompose and acts as a good fertilizer. We cater the needs of retailers and customers. So, we are a combination of B2B and D2C business. 3
DESCRIPTION OF PRODUCTS 4 We provide eco-friendly spoons in various flavours which are delicious to eat, namely: Sweet, Salty, Cumin, Black Pepper, Carom seed They are available in various packages ranging from a minimum of 2 to a maximum of 100.
What Makes Us Unique? (USP ) Eco-Friendly Nutritious Available in Various Flavours Easily Decomposable Provides Employment to the masses No Preservative Helps to achieve Sustainable Development Goals 3 and 13 Natural and Vegan Delicious 5
Market Share An increase in takeaway culture and a rise in the food service industry like hotels, restaurants, and cafes will boost the sales of the disposable cutlery market and are expected to generate attractive Edible C utlery market growth prospects. According to a new report published by Allied Market Research, titled, “ Disposable Cutlery Market ," The disposable cutlery market was valued at $10.1 billion in 2021 and is estimated to reach $16.2 billion by 2031, growing at a CAGR of 4.8% from 2022 to 2031. According to the Environmental Protection Department of Japan, 14,600,000,000 pieces of plastic cutlery are disposed of throughout the year. Asia-pacific acquires the most share of the market region-wise. 6
Objectives Mission To mitigate pollution caused by plastic products. To provide an eco-friendly utensil that consumers can enjoy. To reduce consumer dependence on plastic. To offer a replacement for the existing disposable utensils in the market. To protect Marine life. The mission of the company is to spread environmental awareness while serving innovative products that people can enjoy. Without sacrificing the profit, Fork it will provide its customers with a quality product that will be beneficial to the individual consumers buying them and also to the environment and to the community 7
INDUSTRY & COMPETITIOR ANALYSIS 8
THE MARKETING MIX 9
SWOT ANALYSIS 10
COST STRUCTURE Marketing: Advertisement, campaigns, promotions cost. The projected cost of the campaigns will be around Rs. 1 lakh Raw material costs: jowar, wheat, rice, gluten The projected cost of raw materials will be Rs. 50000. Supply chain cost: distribution, transportation, and packaging The projected supply chain cost would be around Rs. 75000. Production and Machinery cost, Salary The production and machinery would cost Rs. 5 Lakhs. Customer acquisition cost The projected customer acquisition cost will be around Rs. 50000. The profit of the company is projected after 3 years covering all the necessary cost 11
1. Revenue Stream Online and Offline store Service revenue from wholesale selling 2. Customer Relationship Take opinion through Google Form Use customers feedback Promotional incentives 24/7 customer care for any queries 12
If We Want To Change, We Should Be The Change 13 Thank You Vini Jain Nitya Khandway Samiksha Mandovra Durgesh Ukey