ENTREPRENURIAL BEHAVIOUR.pptx

ENTREPRENURIAL BEHAVIOUR M.COM UNIT 1

1. ENTREPRENURIAL BEHAVIOUR Km archana Yadav Id no 50510 m.Com iii sem

2. Introduction Human behaviour in an enterprise is generally concerned with the thoughts, felling ,emotions and action of the people working in it . It is rightly said that the success of any enterprise primarily depends upon the efficiency of entrepreneurs depends primarily upon its human skills and how well he understands the needs and desire of the people working in the enterprise.

3. Meaning of entrepreneurial behaviour Entrepreneurial behaviour is directly concerned with the understanding. Prediction and control of human behaviour in enterprises.

4. Definition “ Entrepreneurial behaviour is a subset of entrepreneurial activities concerned with understanding ,predicting and influencing individual behaviour in entrepreneurial settings” - callahan

5. Characteristice of Entrepreneurial behaviour :

6. Behavioural approach to management : Entrepreneurial behavior represents the behavioural approach of management . It emerged as a distinct field of study because of the importance of human behavior in enterprise. 2. Cause and effect relationship : Human behavior is generally taken in terms of cause and effect relationship . It provides generalisation that entrepreneurs can use to anticipate the effect of certain activities on human behavior. 3. A branch of social sciences : Entrepreneurial behavior is greatly influenced by other social sciences viz ,. Psychology , sociology and anthropology. 4.Three levels of analysis : Entrepreneurial behavior is the study of three levels of analysis i.e. individual behavior , inter-individual behavior and the behavior of organisations . 5. A science as well as an art : The systematic knowledge about human behavior is a science and the application of behavioural knowledge and skill is an art.

7. 6. A body of theory , research and application which helps in understanding the human behavior in organisation . 7. Beneficial to both enterprise and individuals : A reasonable climate is created so that employees may get much needed satisfaction and the entrepreneur may attain its objectives. 8.Rational thinking : Entrepreneurial behavior provides a rational thinking about people and their behavior . The major aim of entrepreneurial behavior is to explain and predict human behavior in enterprise. 9.Human part of enterprise : It focuses on people , their desires and needs . It is the systematic study of the action and attitudes of people working in enterprise. 10.Change part of enterprise : It points to the need for change in human behavior with change in technology and other fields of environment.

8. Approaches to the study of entrepreneurial bhaviour

9. Model of entrepreneurial behavior:

10. ROLE AND IMPORTANCE OF ENTREPRENEURIAL BEHAVIOUR

11. 1. UNDERSTANDING HUMAN BEHAVIOUR : - Develop full knowledge about the behavior of the employees. 2. PREDICTING HUMAN BEHAVIOUR:- Predicting the future of the employees ‘ behavior (allow them to take preventive actions). 3. CONTROL AND DIRECT BEHAVIOUR:-Assists entrepreneur to direct and control the human behavior to take preventive actions). 4. ENTREPRENEURIAL EFEECTIVENSS:- Helps in better use of raw mat’ l and other resources to improve the quality of work. 5. MOTIVATION-to identity the needs and requirement of the employees. 6. BETTER HUMAN EFFECTIVENESS :Maintaining cordial human relations in the enterprise.(TO find out causes of industrial conflicts).