Entry of automobile in Gujarat BY Manish Manghnani
Content Overview of automobile in India Major state of automobile in India Opportunity of Gujarat Existing auto player in Gujarat Dream of Narenda Modi Government policies Tata Nano arrival Maruti Ford Future expectation 2
OVERVIEW OF AUTOMOBILE IN INDIA 3
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CONT…. Growing 16-18 per cent to sell around three million units in the course of 2011-12 Overtake Brazil to become the 6 th largest Asia’s 4 th largest exporter of passenger car Production 40 million passenger vehicles 3.7 million automotive vehicles 5
MAJOR STATE OF AUTOMOBILES 6
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Southern Cluster Chennai 35% of the revenue share Referred to as the " Detroit” of India Headquartered in the city Ford, Hyundai, Renault and Nissan 60 % of the country's automotive exports 8
West Cluster Maharashtra 33% of the revenue share Companies like General motors Volkswagen Skoda Mercedes Benz Audi 9
Northern Cluster Haryana 32% of the revenue share Gurgaon and Manesar Maruti Suzuki 10
GUJARAT & AUTOMOBILES 11
Opportunity of Gujarat Pro-business environment Excellent infrastructure Facilitation of land acquisition Well developed ports (Mundra ,Kandla) The availability of skilled workforce Stronger political 12
Government policies Tax Benefit Tax Holidays Subsidies No personal conflicts L ow transaction costs 13
Dream Dream and Dream Dream gives Vision Vision gives Thoughts Thought lead to the Action TO MAKE GUJARAT “AUTO-HUB” 14
ARRIVAL OF NANO 15
Arrival of “NANO” Ratan Tata moved all around state and parked Nano at Sanand Nano reached its destination on 10th jan,2007 shortest possible time lag and least possible incremental project cost Area of about 1100 acres Produce 250,000 cars per annum Expandable up to 500,000 cars per annum 16
Features of NANO Eco-friendly “people’s car”. World’s low-cost car. Safe and Affordable car. Compressed-air and Electric version as a fuel. 17
TARGET MARKET 18
SMALL FAMILY 19
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SMALL CAR USER 21
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OLD AGED PEOPLE 23
FIRST TIME BUYER 24
WOMEN 25
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PEUGEOT France’s largest car maker and Europe’s second largest September 02, 2011 Set up Rs.4000 crore facility in Gujarat Manufacturing plant near Sanand at a cost of Rs.4,000 crore Capacity of 165 000 vehicles per year Direct Employment to 5,000 people Indirect Employment to 25,000 people 27
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PARKED BESIDE NANO 29
U.S. automobile Ford Arrival July 28, 2011 Invest $1billion to manufacture cars Annual capacity of 240,000 Estimated construction cost is 3600 crore Will generating 5,000 jobs First vehicle will on the road at 2014 30
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MARUTI Maruti Suzuki is also expected to finalize Plot near Santalpur in north Gujarat Closer to Mundra port from where it already exports vehicles Plant equipped to make 250,000 cars annually 32
Human Behavior & Automobiles 33
HR AND AUTO-MOBILE Cultural changes Changes to urban society Fashion and trend 34
Economics & Automobiles 35
ECO AND AUTO New opportunity Increase employment Introduce of new technology Developing state locational advantage 36
Cont…. Investment increases Export will goes up Profit of related business goes up opportunities for skills transfer and learning 37
SOURCES WIKIPEDIA ECONOMICS TIMES BUSINESS TODAY DNA REPORT 38