ENVIRONMENTAL-FORCES.pptx

SWOT

1. ENVIRONMENTAL FORCES

2. Business Environment – factors or elements affecting a business organization

3. External Business Environment – factors and elements outside the organization which may affect its performance, either positively or negatively

4. Internal Business Environment - factors and elements inside the organization which may affect its performance, either positively or negatively

5. GENERAL BUSINESS ENVIRONMENT 1. Economic situations (inflation, rates of interests, changing options in the stock market, people’s spending habits

6. Socio-cultural situations (customers’ changing values and preferences) 3. Politico-legal situations (national or local laws, rules and regulations)

7. 4. Demographic situations (gender, age, education level, income, number of family members, geographic origin) 5. Technological situations (gadgets and technologies)

8. 6. World and ecological situations (increasing number of global competitors and markets, nature and conditions of the changing environment)

9. SPECIFIC BUSINESS ENVIRONMENT Stakeholders – parties likely to be affected by the activities of the organization Customers – those who patronize the organization’s products and services

10. 3. Suppliers – those who ensure the organization’s continuous flow of needed and reasonably priced inputs or materials required for producing their goods and rendering their services

11. 4. Pressure Groups – special-interest groups that try to exert influence on the organization’s decisions and action 5. Investors or Owners – provide the company with the financial support it needs

12. 6. Employees – people who work for another or for an employer in exchange of salaries/wages or other considerations

13. SWOT Analysis

14. PEST Analysis