Equine Rescue Network

3. 138,000 were shipped to Canada and Mexico
for Slaughter in 2011.
Racing (both thoroughbred and standardbred racing)
Mares and foals who are by-products of the production of the drug Premarin
(pregnant-mares-urine, used to treat menopausal symptoms for which there is
a synthetic alternative)
Over breeding and “backyard” breeders
Irresponsible owners/Changing economic
Reports show that 92.3% of these horses are in good
health and capable of continued service.

4. In November 2011, Obama lifted the ban on Slaughter in
the US
Allowing slaughter houses to reopen in 2012
Horses will still ship to Canada & Mexico
Neighboring residents & towns people will continue to
fight the reopening of the slaughter houses

More horses are projected to be slaughtered in 2012
due to economic conditions and changing lifestyles

5. Purchase horses for meat or for immediate resale
Killbuyers typically have a contract to deliver a certain
number of horses to the slaughter house each period
Estimated 38 killbuyers in the US

6. Craigslist advertisements for free horses
Riding stables horses
End-of-the-Summer “Camp Horses”
Individuals who have an immediate need to rid
themselves of the expenses and responsibility of
owning a horse
Purchase horses at public auction for less than $350

7. They accumulate horses in paddocks referred to as
‘killpens’
Only a small percentage of horse are rescued by
nonprofits & individuals.

8. The existing rescue facilities have the capacity to
manage only 13% of the current population of the
widely published estimate of 100,000 unwanted horses
 There are hundreds of organizations in this country, all
are overwhelmed with horses and dangerously
underfunded
Most rely on public contributions to fund operations

9. Horses are crammed into
impossibly small spaces and
transported for days.



Although laws have been passed
that prohibit the use of double-
decker trucks for slaughter-bound
horses, there is no law against the
use of double-deckers to transport
horses. Horse meat brokers
simply unload the horses onto
smaller trailers for the last leg of
their final journey.

NO Food, NO Water, NO Rest

10. Horses are sold on
average to slaughter
houses for 0.60 cents
to $1 per pound.

Horses range from 900
– 1,100 lbs.
20-30 horses per load
Average horse sells for
$225 to killbuyers



Revenue: (25 horses * 1000lbs * $1 per pound)
-Costs : (25 - $225 per horse)
---------------------------------------------------------------
Total Profits before operating expenses = $19,375
One trip to Canada
could yield $19,375.

One Killbuyer in PA
takes 5 loads of horses
per month.

($19,375*5)=$17,500
(minus gas & other expenses)

11. The Government Accountability Office (GAO)
prepared a report for congress in June 2011
The report further an increase in the number of abuse,
neglect and abandonment cases
The report showed 138,000 horses went to slaughter in
Canada & Mexico
Once the horses cross the border, U.S. Laws (Equine
Protection and Animal Cruelty) no longer apply

12. This TB colt was sold for $45. He
stood patiently with his mother,
who sold to a killbuyer for $65.
She was 10 years old. Sadly, we
only had room for the colt. We
separated him from his mother,
loaded him on our trailer. He
drank 2 buckets of water before
we left.
His mother was loaded onto a
double decker trailer, with no
water, food or rest for the 48
hour drive to Canada.

13. ERN connects individuals who rescue horses with
generous businesses who offer discounted services to
rescue horses
Owners first register their rescue horse, then click on a
zipcode search which will return a list of discounted
services available in their area
Visitors may search listings of horses available for
adoption
Visitors may search listings of nonprofit rescue
organizations

14. Making rescuing a horse more affordable – therefore,
more attractive
Better care as services are less expensive
Centralized search make rescues more accessible to
potential owners
Increases awareness of the issue of unwanted horses to
all equestrians

15. Discounted Services for rescue horses
Information and expertise on the rescue process
Centralized location of rescue horses for adoption
Ability to post rescue horses in need of new homes
A consolidated news source for slaughter and equine
news
Connect with other individual rescuers and rescue
organizations

16. Inexpensive way to acquire new customers at the point
when they need products and services most.
A new horse will need the following:
Veterinary services
Blacksmith
Feed suppliers
Equipment & accessories
Trainers
Boarding facilities

17. 50% discount on first blacksmith services
20% off first year emergency veterinary
50% off spring shots
10% discount for the first year of grain supplied
15% reduction in monthly board expense
Free first time evaluation by licensed trainer
$50 gift certificate to local tack store

*note – all services are still profitable for the provider
and are likely to lead to a long-term loyal customer

18. All advertizing include the clause:
“Sponsored by Your Company”
All marketing channels include:
Internet & Social Media marketing campaigns
Printed brochures distributed to all service providers
Printed brochures distributed to all rescue organizations
and individuals who rescue
Any news media and press releases

20. There are 9.2 million horses in the United States.

 Approximately 75% of horse owners have a household income of over
$50,000. 2 Million horses owners in the United States.

4.6 million Americans are involved in the industry as horse owners, service
providers, employees and volunteers. Tens of millions more participate as
spectators.


The equine industry represents a total employment impact of 1.4 million FTE
jobs.


There are horses in every state. Forty-five states have at least 20,000
horses each.

23. Facebook has 800 million users
Horses page – 1,443,000+ supporters
Horseback riding page – 1, 144,000+ supporters
Camelot Weekly Rescue page – 27,000+
NEER page – 4975+
AAEP page – 6698+
LinkedIn
Business of the Horse – 4000+ members
Equus – 1300+ members

24. Essentially a small task force of interns, volunteers and
paid sales people will contact equine related
businesses
Service providers will be sent an initiation package
with instructions
Task force will follow up on each provider to facilitate
participation
All registered 501c3 Rescue Organizations will be sent
an initiation package with instructions

25. EquineSite.com offers directories of thousands of
providers

26. All rescue organizations in New England are willing to
participate
They will enter their rescue into the system
All horses adopted from their rescue will be registered
on ERN
They will post horses available for adoption on ERN
free of charge

27. 50% of all proceeds will go to Hope4Horses (H4H). A
registered 501c3.
H4H purchases horses directly from killbuyers and transport
them to other 501c3 organizations for rehabilitation, training,
and rehoming.
H4H will continue to act as a fundraising engine for other
registered 501c3. These funds go towards veterinary care and
feeding expenses (hay & grain) of rescue horses.
50% will go to infrastructure costs of ERN
Technical development
Graphic Design
Marketing & Promotion

28. Dr. Janine Jacques
Mount Ida College
---------------------------------------
978.273.8469
[email protected]
www.janinejacques.com
www.hope4horses.com