Es una presentacion sobre un proyecto muy interesante

Es una presentacion sobre un proyecto super interesante

1. BiciMovil: Urban Mobility Oriol Gilart, Petar Marinov, Eric Orrit

2. Strengths Low Cost Bicycle rentals require less initial investment than other transportation options. Sustainability Promoting green mobility aligns with the city's environmental goals . Flexibility Accommodating diverse rental needs, from hourly to weekly.

3. Weaknesses 1 Weather Dependency Demand can be affected by harsh weather conditions. 2 Maintenance Bicycles require regular upkeep and repairs. 3 Security Theft and vandalism pose challenges for the business. 4 Seasonality Fluctuating demand may require diversifying services.

4. Opportunities Growing Demand Increasing popularity of eco-friendly transportation solutions. Urbanization Rising need for efficient mobility in crowded cities. Technological Advancements Innovations in batteries, materials, and smart features. Government Incentives Policies promoting the use of electric bikes.

5. Threats 1 Established Competitors Competing with well-known brands in the industry. 2 Weather Dependency Inclement weather can discourage potential customers. 3 Security Concerns Addressing theft and vandalism to protect assets and customers.

6. Market Challengers Innovation Staying ahead of the competition through R&D. Pricing Pressure Balancing competitive pricing and product differentiation. Changing Preferences Adapting to evolving customer needs and trends.

7. Marketing Objectives Raise Awareness Inform the target audience about the survey and its importance. Boost Participation Encourage high levels of survey participation through incentives. Gather Insights Learn about user preferences, habits, and satisfaction levels.

8. Product Electric Bicycles Offering electric bicycles for convenient and eco-friendly mobility. Online Rentals Providing a website for easy online booking and payment. Infinite Battery Bicycles with self-charging batteries for extended usage. Affordable Rates Competitive pricing to make biking accessible to all.

9. Promotion Digital Marketing Leveraging social media, online advertising, and content marketing. Promotional Events Hosting bike-themed events, workshops, and guided tours. Discounts & Offers Offering promotional discounts, referral programs, and seasonal deals.