Executive Summary Of Macy s
Gambaran Umum Perusahaan Macy s
(Pertumbuhan Macy s dari tahun ke tahun)
* 1859. Macy s first year sales were approximately $85,000 with an advertising budget of
$2,800. * 1902. Macy s moves to Herald Square in New York City. * 1923. May
Company acquire a department store company in Los Angeles, adding to its growing
regional coverage in Akron and Cleveland, OH, and St. Louis. * 1930. Bloomingdale s
joins Federated. First year sales for Federated were $112 million. * 1996. Bloomingdale
s opens its first California stores with four locations three in the Los Angeles area and
one in Palo Alto.www.macys.com is launched. * 2005. Federated begins operating
nationwide under two store nameplates Macy s and ... Show more content on
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ical Success Factor| | Macy s| Dillard s| Nordstorm| | | Weight| Rating| Weighted score|
Rating| Weighted score| Rating| Weighted score| 1| Advertising| 0,12| 4| 0,48| 3| 0,36| 3|
0,36| 2| Financial Position| 0,1| 3| 0,3| 2| 0,2| 2| 0,2| 3| Store Location| 0,1| 4| 0,4| 3| 0,3|
2| 0,2| 4| Share market| 0,1| 4| 0,4| 3| 0,3| 2| 0,2| 5| Price Competitiveness| 0,12| 3| 0,36| 2|
0,24| 2| 0,24| 6| Product Quality| 0,11| 4| 0,44| 4| 0,44| 4| 0,44| 7| Technology| 0,08| 3|
0,24| 3| 0,24| 3| 0,24| 8| Costumer Loyalty| 0,1| 2| 0,2| 2| 0,2| 3| 0,3| 9| Marchandise
Variety| 0,09| 4| 0,36| 3| 0,27| 3| 0,7| 10| Costumer Service| 0,08| 3| 0,24| 3| 0,24| 3| 0,24| |
Totals| 1| | 3,42| | 2,79| | 2,69|
External Factor Evaluation (EFE) No| Key External Factors| Weight| Rating|
Weighted score| | Opportunities| | | | 1| Open new stores to boost revenues in the
medium term| 0,05| 2| 0,1| 2| There is a growth through overseas operation| 0,07| 2|
0,14| 3| There is a growth of sales in the online retail spending| 0,13| 4| 0,52| 4| Many
smaller stores are looking to be bought out because of the recession| 0,1| 2| 0,2| 5|
Merchandise such as apparel, cosmetics, and children s clothing are experiencing fastest
growth| 0,11| 2| 0,22| 6| Robotic machines to help sales such as Ipod and Ipads| 0,04| 1|
0,4| 7|