Essay Marketing

Essay about Marketing Definition
What Is Marketing?
Marketing Principles Essay
Marketing Definition Essay
Marketing Management Essay
The Marketing Mix Essay
Essay about What is Marketing
Online Marketing Essay
Marketing Strategies Essay example
Essay on Marketing
Marketing Analysis Essay
Social Marketing Essay

1. Essay about Marketing Definition
Introduction In this paper I will define marketing in my own words and also research what the
definition is using two different sources. While supporting my answers with three examples from
the business world, I will show the importance of marketing. Marketing applies to many different
areas of an organization and after close review I will make it clear on how it relates.
Personal Definition Marketing is how a company or organization promotes the service or product
the company uses to create revenue. After closely reviewing the needs of the public in an area or
the market and the product or service is revised to accommodate these needs, a marketing plan
would be created and executed.
Printed Definition "Marketing is an...show more content...
We still have products, services, and ideas to sell at some price. We deliver to our customers via
some means of distribution. We promote and we advertise. Those are the basics. Those basics still
exist and always will." (Kyle, 2007)
Importance of Marketing Marketing is the sometimes the soul reason a product is chosen.
Whether it is something one needs or it is an everyday service provided, how this is marketed can
be the reason one business is so successful and another is not. Communicating to a customer what
products or services are offered is a very vital step to getting the attention of future consumers, and
also keeping the interest in current consumers. If a company takes the time to repackage, come
up with a new jingle, or improve an already good product, the consumer will consider that when
they make the purchase. As a consumer, I believe if a company takes the time to improve the
product it shows interest in their own product and makes me feel better about the purchase.
Example 1: The new and improved shower cleaners. The company is currently marketing a
product that a consumer can purchase and install in their own shower that will spray a mist to
clean your shower. This is a fantastic marketing plan as with all the busy schedules of the family
unit today, there is really no time to stop and clean the house as often as one would like. If this
product truly does what it says and will save the
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2. What Is Marketing?
INTRODUCTION
What Is marketing ?
Marketing is the method of communicating the value of a product or service to customer for the
persistence of selling that product or service.
Marketing techniques contain choosing target markets through market study and market
segmentation, as well as kind consumer behaviour and advertising a product's price to the customer.
From a societal point of view, marketing is the link between a society's material needs and its
economic patterns of response. Marketing satisfies these needs and wants through exchange
processes and building long – term relationships. Marketing balances art and useful science (such as
behavioural sciences) and makes use of information technology....show more content...
However ,selling and advertising are only the tips of marketing .
Today marketing must be understood not in the whole logic of making a sale "telling and selling
"but in the new sense of sustaining customer needs. In the market understanding the customer and
his wants is an important task .selling together to please customer needs and form customer
relationships.
Broadly defined, marketing is a social and administrative process by which individuals and groups
gain what they need and what they want though creating and exchanging value with others . In a
narrower business contexts ,marketing includes building profitable ,value landed exchange
relationship with customer .Hence we define marketing as a process by which companies form value
of customers are build strong customer relationship in order to capture values from customers in
return .
Customer buying behaviour
customer buying behaviour refers to the buying behaviour of final consumer – individuals and
families who buy goods and services for personal consumption . All those last consumers combine to
make up the consumer market
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3. Marketing Principles Essay
Marketing Principles
Marketing is the process of planning and executing the conception, pricing, promotion, and
distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation
objectives. Marketing has many ways that products are sold. It includes advertising, selling and
delivering products to people. Marketers try to get the attention of target audiences by using slogans,
packaging design, celebrity endorsements and general exposure in the media world. The process of
developing, promoting, and distributing products to satisfy customers' needs and wants.
Marketing include 4 Ps for marketing mix that is product, place, price and promotion. Product is the
good, which is the company want to...show more content...
There are three ways: financial benefit, social benefit and structural ties. Financial benefit is higher
offer long–term customer with bonus. E.g. Singapore airline has a special service is star alliances,
when consumers catch Singapore airplane to somewhere, consumers will get the points depends on
the distance. If passengers get enough point, they will have bonus trip ticket. Social benefit is share
passion and show pride for customer. E.g. somebody buy the limited sell products for the famous
brands on the world that will increase her/his condition. Structural ties are special equipment and
linkage help to manage order. E.g. a company do the market research to customer for customer
feedback. The company will know the business deficiency and what is consumer want or need.
Customer satisfaction relates to judgements about transaction, but their long term attitude towards a
service relates to the quality of the service.
Question 2: The marketing environment
Q2(a)marketing environment:
(b)publics:any groups which are interested and have impact on company to achichieve it's goal.
( a )
Marketing environment is a place the organization setting in, any of changes of in the environment
can have impact on the organization's performance, profit, etc. The marketing environment
surrounds and impacts upon the organization. There are two key perspectives on the marketing
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4. Marketing Definition Essay
Marketing definition
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is
a process of finding out what the customer wants and meeting those requirements. Within the
company, the marketing group has to consider customer values and customer satisfaction before
considering offering a product. Marketing is part of our everyday world, and can be perceived
everywhere and every time. At any time, everyone has been exposed to different kinds of marketing
or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Another definition of marketing is the "selling of products or services: the business activity of
presenting products or services in such a way as to...show more content...
This entire process is known as marketing management " the art and science of choosing target
markets and getting, keeping, and growing customers through creating, delivering, and
communicating superior customer value" (Kotler & Keller, p.5).
To be successful in business, "a consumer does not buy a whole of physical components of the
product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc"
(Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which
means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1).
Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill
customers' satisfaction. Management has to focus on exclusive marketing challenges presented by
the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost
effective marketing techniques that will support the future success of the organization. Companies
must meet,"the increasing importance of services as part of a product (offer, offering package)
which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as,
evaluating the importance of such research, facilitates managers in realizing the importance of
marketing to an organization's success and to be globally competitive.
In the article: It is time
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5. Marketing Management Essay
"Marketing is a social and managerial process by which individuals and groups obtain what they
need and want through creating and exchanging products and value with others." (Kotler et al,
2003:13). Marketing is a key aspect within a business and has several different functions. Some of
these functions include, research, analysis, promotion, pricing and distribution. These functions lead
into the evolution of the five alternative concepts under which organisations conduct marketing
activities. The concepts include the production concept, the product concept, the selling concept, the
marketing concept and the societal marketing concept.
The production concept focuses upon the improvement of production and distribution efficiency,
...show more content...
The last concept is; the marketing concept. This is a relatively new business philosophy with an
outside in perspective, which begins with the target market and works back. It is centred on
achieving organisational goals and depends on determining the needs and wants of target markets. In
order to achieve these goals the whole organisation has to take responsibility for building
relationships with the customers and maintaining these. Within the organisation customer focus has
to work from top down and bottom up. This means it has to be totally accepted by the whole work
force and all staff committed to building lasting relationship with customers. This concept is the
most widely used concept of all five because it has proved to be successful. This is mainly due to the
reality that it focuses on the customer needs and wants, rather than on the internal organisations
needs and wants.
In order for the organisation to adopt the marketing concept and give the customers what they want
or need, they need to take a look at their target markets. Most organisations do this by using a
process known as segmentation. "Market segmentation is dividing a market into distinct groups with
distinct needs, characteristics, or behaviour who might require separate products or marketing
mixes" (Kotler et al 2004:239). This means, building the RIGHT relationships with the RIGHT
people. For example, there is no
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6. The Marketing Mix Essay
The Marketing Mix
Introduction
Setting the right marketing mix for the product or service means that it including all of the important
bases in marketing strategy. The marketing mix is generally established as the use and requirement
of the 4P's which is describing the strategic position of a product in the marketplace. One version of
the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing
decision should be a result of something related to a methods and he described the marketing
manager as a "mixer of ingredients".
In 1953, Neil H, Borden took that theories in his teaching. The term "marketing mix" became
popularized after Borden published his article, The Concept of the Marketing Mix in 1964....show
more content...
)
The 4 P's of Marketing
How much to offer? What price to offer? Where to offer and how to offer? These 4 are the
necessary questions to which the business must find an answer and make the decision on it. These 4
P's relate the strategic positioning so that the returns are the maximum in any specified market. The
mix is also used to refer to the combination of the media for the promotion such as means of
communication and television, newspaper and magazines, advertising on billboards and the Internet.
Its goal is to make decisions that aim the four P's on the customers in the target market in order to
generate perceived value and a positive response from customers. Marketing decisions generally
include the following four controllable categories:
Product
Nowadays, there are a lot more services available, such as those available online. Also, the
characteristic between product and service has become more complicated (e.g., Web–based software
application is a product or a service?). However, product here refers to products or services. The
product or service features which should able to meet a specific, existing market demand. Or, it
should be able to create a market position through building a strong brand.
The term "product" refers to tangible, physical products as well as services. A product is everything
one receives in an exchange,

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8. Essay about What is Marketing
What is Marketing
1. Introduction
1.1 Purpose
The purpose of this report is to get all of the management employees of Proton in all of the
departments outside marketing to familiarize with what marketing is and also to show its
importance in the company.
1.2 Background
Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many
countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded
the local automotive market, and will continuously dominate in the pursuit of being 'Customers'
Number One Choice for Automotive Products and Services'...show more content...
It is crucial in marketing to have a clear knowledge of the needs, wants and demands of the
consumers. To achieve this, market research is carried out. By going through a market research,
Proton can find out more information on what consumers think of Proton's product. Upon getting the
information, Proton can make adjustments and improve products to satisfy consumers' needs, wants
and demand.
3. Why Marketing is Important
"Marketing management is accomplished by carrying out marketing research, planning,
implementation, and control" (Kotler, 2004). Marketing plays a major role in every business. It is
very important as it contributes to the profitability of the company itself. "Relationship marketing
involves creating, maintaining and enhancing strong, value–laden relationship with customers and
other stakeholders. "They must build strong economic and social ties by promising and consistently
delivering high quality products, good service and fair prices," (Kotler, Brown, Adam and
Armstrong, 2004, p11). Furthermore, when both customers and producers are mutually beneficial
from this relationship, profitable transactions will follow. Knowledge of marketing strategy and
market research is crucial in order to excel in marketing.
3.1 Five key factors to an effective marketing
Forsyth (2004) stated five factors which summarizes the effectiveness of marketing.
a) Customer
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9. Online Marketing Essay
These days, businesses are going for different ways to promote their products. Before the inception
of the Internet, businesses were trying to promote their products through conventional marketing
strategies. But now the whole scenario has been changed dramatically. Whether it's a small
business or a corporate sector, every one out there is trying to promote their business through the
Internet. The Internet has proven to be one of the most cost effective ways for promoting product
or service. There is hardly any platform like the Internet that can bring you such a good way to
exhibit your product or service on the global screen. With the help of Internet, globalization of
businesses is becoming easier for people from all around the...show more content...
Otherwise you are not going to get substantial amount of web traffic for your website. Web traffic is
an essential element for success of your website on the World Wide Web. Websites that are receiving
good amount of quality traffic are also gaining good business. If your website can gain good and
quality traffic then the client conversion rate will enhance. On the other hand you will be receiving a
good amount of business deals.
Over the years, article writing has given online world many possibilities to promote businesses to
their desired height. Now it's not remained as a secret that article writing can bring us more number
of quality traffic. Rather many webmasters choose to opt for article writing as an effective way to
promote their websites. Writing unique content can bring you tremendous success such as:
It always allows you to establish yourself as a specialist in your respective field.
It allows you to get connected with tons of potential clients that even don't know about you.
It allows you to get the name and fame for your company through your website.
Always try to produce unique and informative content so that your potential clients are never going
to feel dozy about you.
The client conversion is sure to be enhanced with the writing and publishing of unique and
informative articles.
Article writing can be taken as a powerful marketing tool through which you can make some
tremendous publications about your business, product
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10. Marketing Strategies Essay example
Price, product, place and promotion, the four Ps of marketing, are fundamental for successful
marketing communication. One of its goals is building and reinforcing relationships with clientele,
retailers and other people who the company markets their products to. But the main objective is to
reach \a target market and affect their behavior through informing, convincing and reminding. They
must reach out to new consumers and persuade then them to purchase their product, while at the
same time they must preserve their current customers. But the no matter how good the promotion, it
can never substitute for quality, enormously high prices or inadequate retail distrabution....show more
content...
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
Environmental scanning, understanding the businesses target market and examining the external
environment, also, is integral to determine business opportunities and threats. To remain in existence,
a business must be prepared to change their business strategies. This external environment includes
market trends and the social, political and economic environment.
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity
and the declining stages of the product. Technology generally has a shorter lifespan. Therefore, new
product must be introduced earlier in the product's life span. (http://www.udel.edu/alex
/chapt12.html#life)
The introductory stage is when a new product is introduced to the market. A new product includes
new models of an item that has already been in the market. During the introductory stage of a
product there is a very high failure rate. It varies from 60%–90%, depending on the trade. (http:/
/www.udel.edu/alex/chapt12.html#life) During this stage the company's marketing objective is to let
the target market know of its existence. Push and pull strategies, with ads and coupons, must be
used. (http://www.learnmarketing.net/promotion.htm)
The product enters the growth stage next. As the product starts to be accepted by the target
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11. Essay on Marketing
Marketing Applications #1
Which environmental forces sociocultural, economic, political, legal, regulatory social ethical,
competitive, or technical, might a marketer need to consider when marketing the following products
in the international marketplace and why?
Barbie Dolls
Beer
Financial Services
Televisions
International Marketing involves developing and performing marketing activities across national
boundaries. Marketing is the process of creating, distributing, promoting, and pricing goods, services
and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain
favorable relationships with stakeholders in a dynamic environment. Therefore, I believe all the
forces sociocultural,...show more content...
Any obstacle that makes it difficult for a business to enter a product into an international market such
as slow customs, Government regulations, natural barriers, bureaucratic inactivity in processing
licenses means no productivity for a business.
Socioethics; how a marketer deals with international issues has a considerable impact on the
businesses success. A Marketers' standards of conduct and moral values could make or break a
business deal. The marketer should do business and behave ethically. Customer may be concerned
about privacy, truth in pricing and advertizing be concerned how they market their products to
children and young adults.
Competitive: In order to be stay on top of international competition a marketer should totally
understand why, how, where, and when to do business in specific international business markets. I
believe it is important to know the company's strategic mission, its strengths and its weaknesses too.
A marketer should make the product stand out from the competitor's products by creating
competitive pricing and value. The product should also be difficult to duplicate or substitute and be
able to meet differences in the country's tastes and demands. Technology: A marketer
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12. Marketing Analysis Essay
The four P's, product, price, place, and promotion, are important to the success of any organization
because they are the variables that marketing representatives of the organization can control in
order to best satisfy customers in the target market. The goal is to make decisions that center the
four P's on the customers in the target market in order to create perceived value and generate a
positive response. The Product is the physical product or service offered to the consumer. Products
and services vary greatly in the hospital environment. This can include anything from rehabilitation
services to valet parking. Price is created based on several factors. The factors considered in pricing
decisions include but not limited to account...show more content...
Place (Distribution) is usually done on the back end in a hospital environment. The internal
customers are typically affected when inadequate distribution takes place. Promotion decisions are
related to communicating the product to the target market. Promotions are used to introduce the
product to the target consumers to obtain an assessment of the products' propensity to sale in the
market. Hospitals use promotions for a variety of scenarios. Although promotion is an important part
of the marketing mix, it must be done with careful consideration and extreme tact in health care. This
is as a result of the environment and the current products and services the industry provides. WellStar
currently partners with several professional sports teams, such as the Atlanta Hawks Basketball
Team, Atlanta Braves Baseball Team, and Atlanta Beat Professional Soccer Team in Metro Atlanta.
Their ultimate goal is to partner with organizations that provide a healthy image to the communities
in which they serve. This partnership is very valuable to WellStar because of the teams' national
recognition. Although WellStar does not provide services nation wide, they are nationally
recognized for several other endeavors such as NAFE, Medical Imaging, Emergency Services,
Diabetes Management Programs, etc... Their goals are aligned with the reputation of the
professional sports teams have that is
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13. Social Marketing Essay
Marketing is defined as follows: Marketing is the process of interesting potential customers and
clients in your products or services. In this essay, I am going to address the concept of "social
marketing" and how does social marketing differ from "societal marketing" or "socially responsible
marketing" in the first part, and in the second part, I am going to provide examples of each of the
three approaches to marketing and analyse how these represent a departure from traditional
marketing practice.
Social marketing is the systematic application of marketing, along with other concepts and
techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design,
implementation, and control of programs calculated...show more content...
In social marketing, exchange focus on voluntary behaviour. Social marketers have to provide people
something that they really want in order to facilitate voluntary exchanges. As the same as general
marketing, social marketing ought to have a long–term planning, which begins with current status
and charts out a path to the projected status, and generally includes short–term operational or tactical
plans for achieving interim goals. Exercise aimed at formulating a long–term planning, to meet
future needs estimated usually by extrapolation of present or known needs.2 The social marketing
planning process finishes with research in general, it helps people find out what they really want and
informs the development of the strategy. First marketers need to be clear with the situation to
analyse the internal and external environment for defining the target of the plan and consider what
resources and strategies we can use to change the recent situation. The last evaluates the outcome and
it is shown the improvement of the panning. The aim of the relative success is to influence more
people, as this is another purpose of social marketing.
Marketing can be describes as a "social process by which individuals and groups obtain what they
need and want through creating and exchanging products and value with others". The societal
marketing is enlightened that a company should make good marketing decisions by considering what
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