Environmental Sustainability Through Green Supply Chain...
Environmental Sustainability through Green Supply Chain Practices: A Study on Indian
Automobile Sector Saad Bin Azhar Research Scholar, Department of Business Administration
Aligarh Muslim University
[email protected] ABSTRACT: Purpose This paper
highlights the role of green management practices in the development of environmentally
responsive supply chains. The purpose of this paper is to review environmental indicators, major
drivers, various green practices and performance of environmental friendly supply chains in the
context of the automobile industry in India. Design/methodology/approach This... Show more
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Much of this arises from manufacturing organizations that continue to produce large amounts of
unnecessary waste or emissions rather than investing in better technologies or practices to prevent
its generation at the source (Klassen,2000; King and Lenox, 2002). External pressure applied by
customers to achieve the requirements of reduced cost, increasing quality and faster delivery leads
to production of unnecessary waste or the choosing of lower cost but environmentally unsustainable
production alternatives (Green et al., 1998). No significant research contribution investigating the
sustainability aspects of supply chains has been reported in the Indian context so far, and thus it is
felt essential to undertake this study which targets the automobile supply chain, keeping in focus
environmental and social concerns. The idea is to unearth the various pressures/ drivers, practices
and performance of the adopted measures for green and socially responsible supply chains. After a
brief review about the Indian automobile supply chain, strengths, weaknesses, opportunities and
threats (SWOT) analyses have been checked to get a first hand impression of the present scenario.
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