Ethos And Logos In Advertising
There are 3 types of form of argument in creating advertisement, namely, ethos, pathos and logos.
Ethos is a form based on character or authority while pathos is based on emotions such as fear,
desire, sympathy and anger. Lastly, logos is something on logic, facts and figures. In advertisement
industry, ethoscould be identified through the product which is endorsed by celebrity, someone
in a uniform and professional looking people. This is because ethos refers to the trustworthiness
or credibility of the people who advertise. When we see a puppy locked inside stuffy cage, beside
an empty feed bowl and staring at us, we probably feel sympathy for the poor puppy s situation.
This is the way the advertiser sells us dog food. They are successful to stimulate our pathosas Pathos
means persuading by appealing to the people s emotion. Logos is a concept that is opposite of
pathos. It means persuading by use of reasoning and logic. It is mostly in form of evidence,
explanation, facts,... Show more content on Helpwriting.net ...
First of all, we began with daily essential device, smartphone. It is an irrefutable fact that our
versatile smart phone has the both advantages and disadvantages. We imagine ourselves using
our phones on the street while walking, even when going across the pedestrian crossing. It is
very perilous action and we know it, but we do it. We imagined of the picture that a person is
going across the pedestrian crossing, then slowly, there would be an appearance of pool of
blood at his underneath. In the end, he reaches at the edge of a cliff that if he makes forward a
step, he will fall down. However, most importantly, he does not know his fatal situation as his two
eyes are desperately staring at his phone screen. It was our first draft and we thought it is a
common problem nowadays. This means everyone could understand the ad and it could function as
a public service advertisement as we planned. But, in the end, we conclude that it is effective, yet,
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