Comcast Corporation Swot Analysis
Abstract
Comcast Corporation (NASDAQ: CMCSA, CMCSK), a company based in Philadelphia primarily
provides competitive bundled package, which consists video, high speed internet, phone, wireless
security and automation services to both residential and commercial customers, with estimated TV
market share of 24% in United States. With the introduction of Xfinity brand services, 80% of
Comcast s revenue is generated from its video services.
Comcast s innovative products/services facilitate current position in market share, however there
are dynamic competing market forces like flooding of social medial and new gaming devices that
are intensively changing how the American working class and younger generations watch series of
TV programs. Hence this ... Show more content on Helpwriting.net ...
Some of merger and acquisition were agreements with Group W Cable, Storer Communications,
Maclean Hunter, E.W. Scripps and E! Entertainment, Jones Intercable, Prime Communications,
Greater Philadelphia Cablevision, AT T Broadband, Lenfest Communications Inc. Microsoft
invested $1 billion in Comcast in 1997. In 2001, Comcast acquired controlling interests in the
Golf Channel and the Outdoor Life Network, launched its HDTV service and its video on demand
(VOD) service, G4, a 24 hour, seven day a week television network, in 2002.The company
completed its merger with AT T Broadband (Comcast Corporation, 2017). In 2017, Comcast and
Charter Communications collaborated with each other to protect their emerging cellphone
businesses from huge, national providers such as Verizon, AT T, Sprint and T Mobile (Brian Fung,
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