Marketing Project 1
Running head: AT T Marketing Project 11 AT T Marketing Project 1 William
Demarest Baker College Author Note William Demarest, Marketing Major Student,
Baker College Correspondence concerning this article should be addressed to
William Demarest, Baker College, 17710 Floral St, Livonia, MI 48152.
Email:
[email protected] Running head: AT T Marketing Project 12 Abstract
AT T is the 2nd largest cellular company in the U.S. today. While there are several
competitors in the telecommunications industry, the company s largest competitor
however, is Verizon wireless. AT T has several services in its portfolio, to include,
wireless cellular service,... Show more content on Helpwriting.net ...
The use of this type of promotion will be a sliding scale discount to ensure long
contract lengths thereby maximizing profitability. Running head: AT T Marketing
Project 15 References: (n.d.). Citing Websites. Leichtman Research Group. Retrieved
June 29, 2013, from http://www.leichtmanresearch.com/research/notes04_2012.pdf
(n.d.). Citing Websites. In Fortune 500. Retrieved June 29, 2013, from http:/
/money.cnn.com/magazines/fortune/fortune500/ DeCarlo, S. Citing Websites. (4/17
/2013). In The World s Biggest Companies. Retrieved June 29, 2013, from http:/
/www.forbes.com/sites/scottdecarlo/2013/04/17/the worlds biggest companies 2
/ (n.d.). Citing Websites. In Grading the top 10 U.S. carriers in the fourth quarter of
2012. http://www.fiercewireless.com/special reports/grading top 10 us carriers fourth
quarter 2012?utm_source=rss utm_medium=rss Running head: AT T Marketing
Project 1 (n.d.). Citing Websites. Money.CNN.com. From http://money.cnn.com/2011
/03/23/technology/sprint_verizon/index.htm From: Johnston S. (2009), Citing
Website. OmniGroup s. Retrieved June 29 2013, From https://en.wikipedia.org/wiki
/File:Cloud_computing.svg Running head: AT T Marketing Project 16 Table 1 US
Cellular Market