Essential tools for marketing product manager

Marketing product management tools can be highly beneficial for companies in the MENA region, including those in the pharmaceutical and dermacosmetic sectors. These tools can help streamline processes, enhance customer engagement, and improve overall efficiency

1. TOOLS USED IN PRODUCT MANAGEMENT P R E S E N T E D B Y HANI ALZOUBI

2. TABLE OF CONTENT INTRODUCTION TOOLS CATEGORIES EXAMPLES OF THESE TOOLS ADVANTAGE S OF KNOWING HOW TO USE THESE TOOLS CONCLUSION

3. INT R ODUCTION Product managers guide a product from conception through development to market launch . To effectively manage this process, they rely on various tools that help with project management, customer feedback, road mapping, analytics, and collaboration. These tools streamline workflows, facilitate communication, and ensure that the product meets customer needs and business goals .

4. TOOLS CATEGORIES ANALYTICS AND METRIC TOOLS R O A D M A PP I N G A N D P L A NN I N G T OO L S USER FEEDBACK AND RESEARCH TOOLS PROJECT MANAGEMENT AND COLLABORATION T OO L S PROTOTYPING AND DESIGN TOOLS CUSTOMER RELATIONSHIP MANAGEMENT TOOL( CRM) DEVELOPMENT AND TESTING TOOLS COMMUNICATION AND COLLABORATION TOOLS A/B TESTING AND OPTIMIZATION TOOL DOCUMENTATION TOOLS

5. ANALYTICS AND METRIC TOOL A u t o m a t i c a ll y c a p t u r e s a l l u s e r i n t e r a c t i o n s w i t h o u t m a nu a l e v e n t t r a c k i n g , o ff e r i n g r e t r o a c t i v e a n a l y s i s a n d i n s i g h t s . H E A P GOOGLE ANALYTIC TOOL o ff e r s d e t a i l e d r e p o r t s o n t r a ff i c s o u r c e s , u s e r b e h a v i o r , a n d c o n v e r s i o n s . M I X P A N E L A t oo l t h a t f o c u s e s o n u s e r b e h a v i o r , w i t h f unn e l a n a l y s i s , c o h o r t t r a c k i n g , a n d A / B t e s t i n g . AMPLITUDE I t h e l p s un d e r s t a n d u s e r b e h a v i o r a n d d r i v e p r o d u c t s t r a t e g y t h r o u g h p r o d u c t analytics

6. ROAD MAPPING AND PLANNING TOOLS A C o m p r e h e n s i v e p r o d u c t r o a d m a p t oo l f o r i d e a m a n a g e m e n t , g o a l s e tt i n g , a n d d e t a i l e d p l a nn i n g . A H A ! ROADMUNK P r o v i d e s c u s t o m i z a b l e r o a d m a p s t o a l i g n t e a m s a n d stakeholders. PRODUCT PLAN A t oo l t h a t i s u s e d f o r c r e a t i n g , m a n a g i n g a n d s h a r i n g p r o d u c t r o a d m a p s .

7. USER FEEDBACK AND RESEARCH TOOLS A s i m p l e t oo l f o r s u r v e y a n d f ee d b a c k c o ll e c t i o n GOOGLE FORMS SURVEYMONKEY E a s y - t o - u s e s u r v e y c r e a t i o n t oo l w i t h t e m p l a t e s , q u e s t i o n b a n k s , a n d r e a l - t i m e analytics. T YP E F O R M A n E n g a g i n g , c o n v e r s a t i o n a l t oo l f o r c o ll e c t i n g q u a n t i t a t i v e a n d q u a l i t a t i v e s u r v e y s . USERTESTING On - d e m a n d u s e r r e s e a r c h t oo l o ff e r i n g video feedback from real users, usability t e s t i n g , a n d u s e r i n s i g h t s .

8. PROJECT MANAGEMENT AND COLLABORATION TOOL A s i m p l e t oo l f o r s u r v e y a n d f ee d b a c I t i s u s e d f o r t r a c k i n g b u g s , i ss u e s , w i t h e x t e n s i v e c u s t o m i z a t i o n o p t i o n s . k collection JIRA TOOL T R E LL O T h i s t oo l i n c l u d e s o p t i o n s f o r a ss i g n i n g t a s k s , s e tt i n g d u e d a t e s , a n d a dd i n g c o mm e n t s . A S A N A A t a s k a n d p r o d u c t m a n a g e m e n t t oo l t h a t h e l p s t e a m s c oo r d i n a t e t h e i r w o r k

9. PROTOTYPING AND DESIGN TOOLS F I G M A SKETCH V e c t o r - b a s e d d e s i g n t oo l f o c u s e d o n U I / U X d e s i g n wh i c h c a n b e u s e d f o r c r e a t i n g u s e r p e r s o n a a n d s i m p l e w i r e f r a m e s . I N V I S I O N A c o ll a b o r a t i v e wh i t e b o a r d p l a t f o r m t h a t s u pp o r t s b r a i n s t o r m i n g d e s i g n a n d t e a m c o ll a b o r a t i o n a n d f o r e m p a t h y m a p s a n d u s e r f l o w F o r c r e a t i n g i n t e r a c t i v e p r o t o t y p e s a n d g a t h e r i n g f ee d b a c k s t h a t c a n b e u s e d f o r d e s i g n i n g u s e r f l o w . MIRO A t oo l f o r w i r e f r a m i n g , m i n d m a pp i n g a n d f l o w c h a r t i n g . I t i s u s e f u l f o r b r a i n s t o r m i n g a n d d e s i g n . A C o ll a b o r a t i v e i n t e r f a c e d e s i g n t oo l t h a t a ll o w s s i m u l t a n e o u s w o r k o n d e s i g n s a n d f o r c r e a t i n g u s e r flow WHIMSICAL A s i m p l e t o u s e d e s i g n t oo l w i t h t e m p l a t e s f o r c r e a t i n g v i s u a l s , p r e s e n t a t i o n s e t c . CANVA:

10. CUSTOMER RELATIONSHIP MANAGEMENT TOOL A C R M t oo l u s e d f o r m a n a g i n g c u s t o m e r r e l a t i o n s h i p s , m a r k e t i n g , a n d sales H U B S P O T SALESFORCE A C R M t oo l w i t h f e a t u r e s f o r s a l e s , s e r v i c e , m a r k e t i n g , a n d commerce. I N S I G H T L Y A C R M t oo l f o r m a n a g i n g c u s t o m e r r e l a t i o n s h i p s , t r a c k i n g s a l e s , a n d r unn i n g m a r k e t i n g c a m p a i g n s .

11. DEVELOPMENT AND TESTING TOOL A p l a t f o r m f o r v e r s i o n c o n t r o l a n d c o ll a b o r a t i v e s o f t w a r e development G I T H U B S E L E N I U M A n o p e n s o u r c e t oo l f o r a u t o m a t i c t e s t i n g o f w e b applications. BITBUCKET A G i t r e p o s i t o r y m a n a g e m e n t s o l u t i o n f o r s o u r c e c o d e a n d d e v e l o p m e n t p r o j e c t s

12. COMMUNICATION AND COLLABORATION TOOLS Re a l - t i m e m e ss a g i n g , f i l e s h a r i n g , a n d i n t e g r a t i o n s w i t h v a r i o u s p r o d u c t i v i t y t oo l s . S L A C K MICROSOFT TEAMS A c o ll a b o r a t i o n p l a t f o r m w i t h c h a t s , v i d e o c o n f e r e n c i n g a n d f i l e s h a r i n g D I S C O R D A t oo l f o r C o mm un i t y b u i l d i n g , t e a m c o mm un i c a t i o n , v o i c e c h a t V i d e o c o n f e r e n c i n g t oo l t h a t i n t e g r a t e s w i t h G oo g l e W o r k s p a c e , o ff e r i n g h i g h - q u a l i t y v i d e o c a ll s , s c r ee n s h a r i n g , a n d l i v e c a p t i o n s . u s e d t o a ss i g n a n d c o ll e c t a ss i g n m e n t s , c o mm un i c a t e w i t h s t u d e n t s , a n d k ee p t r a c k o f t h e i r p r o g r e s s ZOOM/ GOOGLE MEET GOOGLE CLASSROOM

13. A/B TESTING AND OPTIMIZATION TOOL F o r A / B t e s t i n g , s p l i t U R L t e s t i n g , a n d m u l t i v a r i a t e testing. VWO (VISUAL WEBSITE OPTIMIZER) GOOGLE OPTIMIZER A / B t e s t i n g t h a t i n t e g r a t e s w i t h G oo g l e a n a l y t i c s O P T I M I Z E L Y A n e x p e r i m e n t a t i o n p l a t f o r m t h a t h e l p s i m p r o v e c u s t o m e r experience.

14. DOCUMENTATION TOOLS I t a ll o w s t e a m s t o c r e a t e , s h a r e , a n d c o ll a b o r a t e o n d o c u m e n t s i n a c e n t r a l i z e d workspace CONFLUENCE NOTION A n a ll - i n - o n e w o r k s p a c e t h a t c o m b i n e s n o t e - t a k i n g , t a s k m a n a g e m e n t , a n d d o c u m e n t creation. A t oo l f o r C o ll a b o r a t i v e d o c u m e n t c r e a t i o n , r e a l - t i m e e d i t i n g , s h a r e d documentation. I t a ll o w s t e a m s t o w o r k t o g e t h e r o n d o c u m e n t s , a d d m u l t i m e d i a , a n d m a n a g e t a s k s w i t h i n t h e d o c u m e n t . GOOGLE DOCS DROPBOX PAPER

15. ADVANTAGES OF KNOWING HOW TO USE THESE TOOLS IMPROVED TIME MANAGEMENT PROFESSIONAL GROWTH / GIVES YOU AN EDGE IMPROVED CUSTOMER SATISFACTION ENHANCES COMMUNICATION, COORDINATION AND COLLABORATION IMPROVED PRODUCT DEVELOPMENT

16. An over a ll , proficiency with various product management tools contributes to more effective project execution, better team dynamics, and a higher likelihood of product success, while also supporting professional growth and organizational goals. CONCLUSION