ESSENTIALS OF EFFECTIVE COMMUNICATION Dr. SHAFAYAT ALI
Effective Communication? An Effective Communication is a Communication between sender and receiver in which the intended message is successfully delivered, received and understood. The communication is said to be effective, when all the parties i.e Sender and Receiver got similar meaning that is delivered or received.
Why we need Effective communication? To Persuade effectively To act accordingly To achieve the desired change
Essentials Or C’s of Good communication Qualities which are essential for a good letter are collectively called C’s of communication because most of them begins from letter “C” 1. Clarity/ Clear 2. Conciseness 3. Completeness 4. Concreteness 5. Consideration 6. Courtesy 7. Correctness
Clarity The message of the letter must be clear at first reading. Clarity of thoughts and clarity of language. Simple common everyday words which common man can understand. Short and simple sentence. Proper punctuations Logical sequence
Clarity (cont.) Example-“Please state from what date the patient was ordered to stay in bed” Simple form- When Patient is asked to take bed rest. Clarity Physician……..doctor Accompany…… go with Killed…...…… Passed away Accomplish…….carry out Elevator…..…. Lift Remuneration….Pay/Salary
Conciseness You should be brief and be able to convey your message in fewest possible words. Avoid unnecessary words or sentences. Avoid repeated the point several times, in different ways. Use single words in place of phrases. Example- At this time….….Now
Completeness Every communication must be complete and adequate. Incomplete messages keep the receiver guessing, create misunderstanding and delay actions. Provide all relevant details. Remember the 5 W’s ◦ who ◦ what ◦ when ◦ where ◦ why Give something extra when desirable.
Concreteness Communicating correctly means being specific and definite. Be specific , definite rather than vague and general . Use specific facts and figures. Always use true facts.
Consideration Consideration means preparing every message with the receivers in mind; try to put yourself in their place. Focus on You instead of I and We . Show audience benefit or interest in the product or data. Emphasize positive, pleasant facts.
Courtesy Communicators should be courteous. Be sincerely tactful, thoughtful, and appreciative. Omit expressions that irritate, hurt, or belittle . Use expression that show respect. Include a “please” and a “thank you.”
Correctness The term correctness means right level of language and accuracy of facts, figures and words. If the information is not correctly conveyed, the sender will lose credibility . Grammatical errors should also be avoided . You should not transmit any message unless you are absolutely sure of its correctness S pelling , grammar and use of language .
Essentials…….. some more points Clarity of purpose Be well informed Analyze the audience Avoid Jargons Communicate Confidently Be Consistent Keep it simple Be straightforward Address your target Story telling style Not boring