Eternal heart care centre

The given report consist of 'Eternal heart care centre'. It's the hospital located in Jaipur. The report consist, if the brand of hospital is to be build in another city, how it's going to be promoted i.e. through different communication and media channel. Our preferred city where EHCC branch can be open was 'Nagpur'.

1. Made by :Pranjal Jain(MBA-MAC)
Sagar Jaiswal(MBA-MAC)

College : Ajeenkya D.Y. Patil University,
Pune

2. India is likely to emerge as the global capital of heart
diseases by 2025 (WHO)
Interventional cardiology market in India is estimated
to grow at a CAGR of 25.5%
About 45 million suffers from Coronary heart disease
every year
BY 2030, India will account for 40% death due to CVD
Heart disease is more prevalent in younger
generation

6. Founder & Chairman: Dr. Samin k Sharma
Founded : 2013
Hardly in 4yrs, it became most preferred hospital not
only in Jaipur but also nationally and Internationally
Multi-Speciality Hospital
250 bedded hospital focusing on Cardiology, Cardiac
Surgery, Neurology, Neuro-Surgery
International Tie-up
Air ambulance facilities
Highly Equipped ICU to FD-20 (most advanced CATH
LAB in Rajasthan)

7. Location Selected : Nagpur
Sub-Area : Dhantoli
Maharashtra: 3
rd
largest city
Population : 13
th
largest city
Literacy Rates :91.9%
It’s health hub for Central India and cater to large
geographical areas
Fact :Poor people die due to lack of nearby health facility

9. Product : Multi-care speciality hospital
Price : Initially, charges will be less as
compared to competitors
Place : Nagpur
Promotion : Events, Press conference, digital
marketing, hoarding & banner, Newsletter

10. Product Family : Hospitals
Product Class : Medical
Product Line : Cardiac Care (Adults and
Middle age )
Brand : Centre Of Excellence for Cardiac
Care

11. TA : Juvenile, youngsters, adults, old age people
Age : Above 18 yrs
Gender : All
Religion : All
Class : Upper class, middle class and low middle
class
Location : India & Abroad

12. Tagline : “Where good care leads….good
health follows”
Centre for excellence for cardiac care
Video : https://youtu.be/5Si4BMrd4aA

13. Platina Heart Hospital
Life Care Hospital
Wockhardt Heart Hospital
Arneja Heart & Multispecialty Hospital
Avanti Hospital

14. Platina Heart Hospital

15. Life Care Hospital

16. Wockhardt Heart Hospital

17. Arneja Heart & Multispecialty Hospital

18. Avanti Hospital

19. A centre of excellence in area of medicine
with highest international standard at
affordable cost for the community around
the globe.

20. To redefine healthcare by improving
outcomes and experience of patients through
cutting edge research and personalized
clinical care including innovative,
preventive, diagnostic, therapeutic and
rehabilitation services.

21. To provide best health facilities to people
To achieve a turnover of 5oocrs in five years
To provide best technologies, equipment for
treating CVD’s (Cardio Vascular Diseases)
Building the brand
Launching a campaign

22. Integrity
Patient Centric
Excellence
Hospitality
Accountability
Respect for all
Team Work

23. Infrastructure
Technology
Tie-up with International Institute
Renowned Doctors
Hygienic Surrounding
Active on Social networking sites

24. Only established in Jaipur
Number of beds are less
Multispecialty hospital but positioned
themselves as cardio care hospital

25. Less competition in Nagpur
Opportunity for expansion

26. Competition from International Brand

27. Our Budget : 11 lacs
External Branding
a) Use of Job sites
b) Banner & Hoarding
c) Press Conference
d) Event
e) Corporate Social Responsibility
f) Newspaper
g) Digital Marketing
h) Celebrity Endorsement

28. Will be place for a month at:
 Zero Mile Marker
Ram Jhula
All Bus stops

Total Cost Involved :
Zero Mile Marker : Rs.50k
Ram Jhula : Rs.1.5lacs
All Bus Stops : Rs.1 lacs
Total : Rs.3 lacs

30. Will conduct Press conference with renowned cardiologists
of EHCC
About CVD, lifestyles and various best technology to be
used in hospital

 Cost Involved :
Venue- 70,000/-
Press Kit- 30,000/-
Refreshment – 30,000/-,
Total Cost -1.3 lacs

31. Will be done one week before launching
There will be face to face interview with leading
cardiologist from India
Felicitation of doctors by common people
Total Cost Involved :
Venue : 70,000,
Transport : 2,000
Felicitation : 20,000
Refreshment:30,000,
Miscellaneous : 1,000
Total : Rs.1.23 lacs

33. In this :
We will carry free medical camps in near by
rural areas
Will tie-up with NGO’s
Free guidance/consultation

Total Cost Involved : Rs.50k

34. Leading newspaper of Nagpur :
Hitvada
Lokmat Newspaper Pvt Ltd

35. For Hitavada upto 30 words : 8,000/month
For Lokmat : Rate-355/sqcm
Our ad : 8x6cms, Cost= 17,040/-

Total : Rs.25,040/-

36. Newsletter will be send to :
Medical Practitioners
Politicians
VIP’s of city
Informal group
Friends and families
Cost Involved :
Invitation : 40,000/-

37. For inauguration, we will call CM of
Maharashtra, Shri Devandra Fadnavis
The Key point is that Mr.Fadnavis also hail
from Nagpur
His names will be biggest selling point of our
event
 Total Cost Involved : Rs.2lacs

38. Standees : 5 (5000/standies)
Brochures : 500 (20/brochures)
Digital AV Screen : 1 (5000/-)
Chequered backdrop : 1(8000/-)
Drop Down : 2 (4000/Drop Down)

Total Cost Involved :
Standees : 10,000, Brochures: 10,000
Digital AV : 5,000 , Backdrop: 8,000
Drop down :8,000/-
Total : Rs.41,000/-

39. We will conduct Seminars, Marathon and free
workshop to advocate about CVD for 3 months
Rural camp 5 times in year
Will tie up with gyms, asking them to provide
discount to our patients for yearly subscription
Will conduct free yoga and aerobics training
sessions for 3 months

40. Will tie up with spa n saloon where our
patients can come and get good discount

Total Cost Involved : 1,00,000/-

41. Activities cost
a) Banner & Hoarding 3,00,000/-
b) Press Conference 1,30,000/
c) Event

1,23,000/-
d) Corporate Social Responsibility

50,000/-
e) Newspaper

25,040/-
f) Invitees

40,000/-
g) Calling Celebrity

2,00,000/-
h) Internal Branding 41,000/-
I )Post Event 1,00,000/-
Total 10,09,040

42. Total coverage expectation : 20 lacs
In all leading newspapers
Spread of positive word of mouth

43. WHO Survey Report
Eternalhospital.com
Wikipedia
Hitavada and Lokmat rates card
Official website of competitor like Avanti,
CarePlatina Heart Hospital, Life care etc
www.google.com