Ethical and Legal Aspect of Marketing

Marketing is one of the most important part for any company. And for that companies have to follow certain guidelines, which are different for different countries. Also, ethics plays major part in marketing, therefore all marketing campaigns should be ethical according to particular country (community). This presentation shows our view point of marketing campaigns by different companies and it is made on Indian Laws and Ethics

1. ET HICAL and LE GAL ASPECT of MARKETING Prese nted by – Preks ha Jain Divya nsh Himmatramka Suyog Somani

2. LE GAL ASPECT of MARKETING The marketing laws are designed to regulate the deceptive and restrictive trade practices and concentration of economic power, which distort, eliminate or lessen the competition in the free market economy.

3. Indian Marketing Laws Consumer Protection Act Monopolies and Restrictive Trade Practices Act Competition Act Essential Commodity Act Sales of Goods Act Hire–Purchase Act Warehousing Corporation Act Motor Vehicles Act Carriage by Air Act Carriage of Goods By Sea Act Multi-modal Transportation of Goods Act Central Excise Act Drugs and Magic Remedies Act Cable Television Networks Act Pre-Natal Diagnostic Techniques A ct Cigarette and Other Tobacco Pro ducts Act Central Sales Tax Act Jute Packaging Material Act Indian Contract Act Negotiable Instruments Act Bureau of Indian Standards Act Standards of Weights & Measures Act Environmental Protection Act Prevention of Food Adulteration Act Drug (Price) Control Order Patent Act Copyright Act Trademark Act Design Act Geographical Indication of Goods Act Drugs & Cosmetic Act SEBI Advertisement Guidelines

4. PRODUCT DEVELOPMENT Creation and Innovation Improvement Enhancement

5. Examples Example J&J Talcum Powder is safe? 1972 to 2020

6. Examples Example J&J Talcum Powder is safe?

7. PRODUCT DISTRIBUTION Available at ease Cost effective Distribution Channels

8. Examples Example Fake HUL Products on SNAPDEAL…

9. PRODUCT PACKAGING Designing Convenience in usage Eco-friendliness Pre defined packaging size

10. Examples Example 7DAYS – We Provide What We Show

11. PRICING Most regulated aspect of marketing activity 4 Areas Considered Illegal Deceptive Pricing Unfair Pricing Price Discrimination Price Fixing

12. Examples Example BookMyShow and PVR Slapped With Penalty

13. PROMOTION Being an indirect communication pro cess Unfair trade practices in promotion False claims Bait Advertisement Sales Promotion Contests

14. Examples Example SAMSUNG Mobiles are Waterproof (not advised for beach or pool use)

15. Examples Example SAMSUNG Mobiles are Waterproof (not advised for beach or pool use)

16. Regulations for Product / Service Communication Alcohol Cigarettes Pharmaceuticals/Drugs Advertising to Children Other

17. Examples Example Promotion of Alcohol in Brazil 

18. Examples Example Promotion of Alcohol in India 

19. ET HICAL ASPECT of MARKETING

20. Why Marketing Ethics is Important? Customer Loyalty Long-term Gains Builds Credibility Leadership Displays Rich Culture En hanced Brand Value

21. Examples TANISHQ – Baby Shower

22. Examples AMUL – Exit the Dragon

23. Examples ZOMATO Not So Subtle Way of Selling Food

24. Examples ZOMATO Not So Subtle Way of Selling Food

25. Examples MOBIKWIK Takes A Dig At Paytm

26. Examples MANFORCE This Navratri, Play, but with Love

27. Examples ATK Mohun Bagan FC An Advertisement That Sparked Controversy

28. Examples ATK Mohun Bagan FC An Advertisement That Sparked Controversy

29. Examples McDonald’s McAloo Tikki Burger as Advertised

30. Examples Jawed Habib - Gods too Visit JH Salon

31. Examples Anouk Myntra – Homosexuality ad

32. Examples Meat and Livestock Australia (MLA)

33. Examples LOGO GALAT NHI HAI LOGO KI SOCH GALAT

34. T HANK Y OU