Ethical Marketing and Sales..........pdf

Recognizing and Implementing Ethical
Considerations

1. Ethical Marketing
and Sales
SHARVI KORE-08
SACHI BHANUSHALI -02
Recognizing and Implementing Ethical
Considerations

2. "Ethical marketing is about treating customers as
you would wish to be treated yourself."
-Philip Kotler

3. Introduction to Ethical marketing and sales
Ethical marketing and sales refer to the practice
of conducting marketing and sales activities in a
manner that aligns with moral principles, values,
and societal norms.
Meaning:
Ethical marketing and sales aim to build trust,
foster long-term relationships with customers, and
contribute positively to society while achieving
business objectives.

4. Environmental
Responsibility
Ethical considerations in marketing & sales
Ethical considerations in marketing and sales activities in the freight forwarding and customs
clearance industry are crucial for maintaining integrity, trust, and sustainability.
Honesty and
Transparency
Respect for Client
Confidentiality
Fair Pricing and Billing
Practices

5. Ethical Strategies in Marketing & sales
Declare Fees Upfront
Realistic Timelines
Transparency and Honesty:
Client Focus:
Understanding Client Needs:
Risk Management:
Building Trust and Reputation:
Testimonials and Case Studies:
Sustainability
Competitive Practices:
Avoid Negative Comparisons:
Respectful Communication

6. Marketing and Sales Tactics for Companies-
Ebooks and
Whitepapers
SEO
Optimization
LinkedIn
Build an Email List
Webinars and Events
Trade Shows
and Conferences

7. Thankyou !