What is tourism ? Traveling to and staying in places outside one’s usual environment for not more than one consecutive year for leisure, business and other purposes. e-Tourism, agrotourism , ecotourism.
Agrotourism
Tourism in which tourists take part in farm or village activities as animal and crop care , cooking and cleaning, handicrafts, and entertainments. People have become more interested in how their food is produced. Farmers and ranchers use this interest to develop traffic at their farm or ranch, and interest in the quality of their products, as well as awareness of their products.
Ecotourism
Tourism to places having unspoiled natural resources, with minimal impact on the environment being a primary concern. Builds environmental awareness. Provides direct financial benefits for conservation. Provides financial benefits and empowerment for local people. Respects local culture. Supports human rights and democratic movements.
e-Tourism
E-Tourism is the digitization of all the processes and value chains in the tourism, travel, hospitality and catering industries that enable organizations to maximize their efficiency and effectiveness. - Buhalis . Application of IT or ICT in the travel, tourism and hospitality industry.
A conglomerate of all those individuals and organizations that are involved in the production, distribution and consumption of travel and tourism products. E-tourism services can be categorized into 3 major divisions: Informational services Communication services Transactional services.
Different aspects of E-Tourism E-Ticket E-Hospitality E-Government E-health E-Learning
E-food. E-entertainment E-business E-Marketing
Tourism is one of the major sector that embraced information technology to redesign or recreate process and operations that made the industry more attractive and efficient. The development of tourism sector that completely work with and around IT took more than a decade time. Historical Development of e Tourism
FLOW CHART
1 st stage –Computer R eservation S ystem(1970s ) Computerized networks and electronic distribution in tourism emerged. It is computerized system to store and retrieve information. Airlines pioneered this technology. It also reduced communication costs.
2 nd stage –Global D istribution S ystem (1980s) GDS originally stem from the Airline Industry GDS is a world wide computerized reservation system. It is a single point of access for reserving airline seats, hotels, rental cars other travel related items by travel agents and online reservation sites.
3 rd stage - Internet Distribution S ystem & Destination Management S ystems These are the virtual or online travel agents IDS is a collection of more than 2000 internet reservation systems, travel websites, online reservation systems and travel portals which specialize in internet marketing of travel and related services directly to consumers.
DMS then emerged. It provides complete and up-to-date information on a particular tourist destination. It handles both the pre-trip and post-arrival information, as well as integrates availability and booking service too. It is used for the collection, storage, manipulation, and distribution of tourism information, as well as for the transaction of reservations and other commercial activities.
ICT in Tourism Prior to 1995, when internet access wasn’t readily available in India, a potential inbound tourist(from abroad), had to depend on printed brochures from Indian embassies abroad. But, lately, with an increase in broadband internet penetration in Indian homes, people are getting use to visiting websites to look for information.
The advent of the Internet in the late 1990s has had a strong impact on the tourism Information technology can be strategically used by the players and partners of the tourism industry to not only make the process efficient and gain competitive advantage but also supports in customizing the services based on the customer requirements.
IT s enhance a number of intra-organizational processes. The aim is to increase efficiency and productivity. Brought transparency in the tourism system, and made the system rapid and customer centric.
ICT IN TOURISM
e-Tourism in India Emerged in last decade of 20 th century. Information about destinations, facilities, availabilities, prices, geography & climate became available to tourists. Development of e-commerce strategies in tourism industry and more services in the form of online hotel booking, flight booking, car booking, bus booking came into forefront.
Travelchacha.com, Makemytrip.com, Yatra.com, Cleartrip.com, Ezeego1.com, Arzoo.com, Travelguru.com, Travel.indiatimes.com, ixigo.com, travelocity.co.in etc. Wide options of exploring details of hotels, flights, cars, buses and other allied services.
Web 2.0 applications in Indian Tourism Industry Blogging Many travelers these days conduct their holiday research less through official tourism boards and companies’ websites and more from Weblogs such as indiatravelzine.com, where members can post local information about what to visit and avoid.
Tourism enterprises must pay attention to online Weblogs in order to make use of the available e-resources to identify and cater the needs of their customers. Examples: HolidayIQ ( www.holidayiq.com ) Goablog ( www.goablog.org ) CLAY (Club Mahindra and You) (www.clubmahindrablog.com)
Social Networking Service Tourists want to use the Internet in order to organize a group trip with their friends. Tourism enterprises should implement new kind of e-business models with social networking tools, so that their users can collaborate with others and organize simultaneously a trip with their friends. Example: OkTataByebye.com (www.oktatabyebye.com)
Traverik.com
Podcast and Online Video Podcasting helps users to take better decisions by viewing the audio and video files of hotels and destinations. Tourism operators should provide platform for the travelers to post and share their own travel experiences in the form of video and audio files. Example: Mapping Mumbai ( www.tate.org.uk ) Incredible India Video Campaign
Tagging It allows the travelers to tag their favorite Websites in some tagging Websites ( Ex:digg.com ) with some meaning. Tourism Websites should optimize their tags and Meta tags of their website in order to get higher ranking in the search engine results. Example: Online travel guides like journey mart (www.Journeymart.com), are providing affiliate links to social bookmarking sites like delicious.com, digg.com and stumbleupon.com
Mashups Mash-up Websites enable user to see where exactly a hotel/destination is located with the route map and directions. Many mash ups are enriching their services with Google maps and other related geographical information. Example: Map My Temple ( http://www.mapmytemple.com/ ) Zomato ( https://www.zomato.com/ )
Wikis In tourism wikitravel.org represents the effort of Internet users to collaboratively create and continuously update an online global travel guide. Example: Bharatwiki (www.bharatwiki.com)