SWOT Analysis
STRENGTH Detail and service-oriented staff.
Compassionate, hardworking, motivated and highly experienced team.
Events team are highly trained according to the vision, mission and core values of the
company.
Effective tools for the promotion of events.
Team members were TESDA EMS NC3 certified.
WEAKNESSES Limited flexibility in pricing
No transportation services
Some of the team members are on-call basis
There are only two full-time event coordinators
OPPORTUNITIES Continued expansion of the services offered
Growth of existing market since pandemic outbreak is already gone.
With partnership with several event venues
With partnership with several suppliers
With partnership with several caterers, restaurants
With partnership with several event venues
Potential to expand to other locations in North Luzon
THREATS Unpredictable weather
Rising cost of raw products/materials
Several competitors in the area