Evolution of CSR - Business Communication

The evolution of Corporate Social Responsibility (CSR) has been a fascinating journey that reflects the changing dynamics of the business world over time. Initially, businesses focused solely on profit-making without much consideration for their impact on society or the environment. However, as societal expectations shifted and awareness of environmental and social issues grew, the concept of CSR emerged as a way for companies to address these concerns.

In the early stages, CSR was primarily seen as philanthropy, with companies engaging in charitable activities to give back to the community. This approach later evolved to encompass a more strategic and integrated view of social responsibility, where businesses started to align their CSR efforts with their core values and business objectives.

As globalization accelerated and stakeholders became more interconnected, the importance of CSR grew significantly. Companies realized that being socially responsible was not just a moral obligation but also made good business sense. CSR became a tool for building trust with customers, attracting and retaining talent, managing risks, and enhancing reputation.

Today, the evolution of CSR has led to a more comprehensive understanding of corporate responsibility. Companies are expected to not only comply with regulations but also proactively address social and environmental issues in their operations and supply chains. Sustainability has become a key focus, with businesses integrating environmental, social, and governance (ESG) factors into their decision-making processes.

In conclusion, the evolution of CSR showcases a shift from traditional philanthropy to a strategic, integrated approach to corporate responsibility. Businesses now recognize that being socially responsible is essential for long-term success and sustainability. As the business landscape continues to evolve, CSR will likely remain a crucial element in driving positive change and creating shared value for all stakeholders involved.

1. Evolution of CSR Business communication

2. INTRODUCTION The evolution of Corporate Social Responsibility (CSR) in business communication has been a pivotal aspect of modern corporate strategy. This presentation will explore the progressive changes and the impact of CSR on business communication.

3. Defining CSR Understanding the concept of Corporate Social Responsibility is essential. It refers to a company's commitment to operate in an economically, socially, and environmentally sustainable manner. This commitment extends beyond legal obligations.

4. WBCSD (World Business Council for Sustainable Development) "The continuing commitment by business to behave ethically and contribute to sustainable economic development while improving the quality of life of the workforce and their families as well as of the local community and society."

5. Basic Constituents of CSR

6. The Origins of CSR The 1800s and the Birth of Responsible Organizations. CSR as a concept (since 1953). Howard Bowen - "father of CSR." Social Responsibilities of the Businessman (published in 1953).

7. HISTORICAL PERSPECTIVE The historical roots of CSR can be traced back to the 19th century when businesses began to recognize their responsibility towards society. This perspective evolved over time, influenced by various social movements and changing consumer expectations.

8. Types of Social Responsibility Social Responsibility is a central thought

9. Responsibility towards Society Carrying on business with moral& ethical standards. Prevention of environmental pollution. Minimizing ecological imbalance. Contributing towards the development of social health, education. Making use of appropriate technology. Overall development of locality.

10. Responsibility towards Government Obey rules & regulations. Regular payment of taxes. Cooperating with the Govt to promote social values. Not to take advantage of loopholes in business laws. Cooperating with the Govt for economic growth & development.

11. Responsibility towards Shareholders To ensure a reasonable rate of return over time. To work for the survival & the growth of the concern. To build reputation & goodwill of the company. To remain transparent & accountable.

12. Responsibility towards Employee To provide a healthy working environment. To grant regular & fair wages. To provide welfare services. To provide training & promotion facilities. To provide reasonable working standard & norms. To provide efficient mechanism to redress worker's grievances. Proper recognition of efficiency & hard work.

13. Responsibility towards consumers Supplying socially harmless products. Supplying the quality, standards, as promised. Adopt fair pricing. Provide after sales services. Resisting black-marketing & profiteering. Maintaining consumer's grievances cell. Fair competition.

14. Nature of social responsibility CSR is normative in nature. CSR is a relative concept. CSR may be started as a proactive or reactive. All firms do not follow the same patterns of CSR. Legal & socially responsible. Legal but socially irresponsible. Illegal & socially irresponsible.

15. INTEGRATION WITH BUSINESS COMMUNICATION The integration of CSR with business communication has become a strategic imperative. Effective communication about CSR initiatives enhances brand reputation, builds trust, and fosters stakeholder engagement. It also contributes to long-term business sustainability.

16. TOTAL CORPORATE SOCIAL RESPONSIBILITY

17. CSR Principles & Strategies. Respect for human rights. Respect for the differences of views. Diversity & non-discrimination should be the guiding principle. Make some social contribution. Enter into e dialogue Self-realization & creativity. Fair dealings & collaboration. Feedback from the community. Positive value-added Long term economic & social development.

18. Universal Acceptance of Corporate Social Responsibility The 1990s marked the beginning of widespread approval of CSR. The Pyramid of Corporate Social Responsibility. Early 2000s - CSR had become an essential strategy for many organizations. Coca-Cola, Walt Disney, Pfizer and others.

19. The Evolution of CSR To community affairs strategic giving linked to business interests (includes cause- related marketing) To philanthropy passive donations to charities when requested From profit focus a company exists only for short term share holder profit To corporate community investment strategic partnerships initiated by company To sustainable business integrated into business functions, goals, strategy

20. Models of corporate social responsibility Friedman model Ackerman Model Carroll Model Environmental Integrity & Community Model. Corporate Citizenship Model. Stockholders & Stakeholders Model. New Model of CSR.

21. IMPACT ON STAKEHOLDER RELATIONSHIPS The evolution of CSR has significantly influenced stakeholder relationships. It has shifted the focus from profit- centric to a more holistic approach, emphasizing the importance of engaging with stakeholders transparently and ethically.

22. Regulatory Landscape The regulatory landscape surrounding CSR has evolved, with governments worldwide implementing policies to encourage corporate responsibility. Compliance with these regulations has become a key aspect of business communication.

23. Communication Strategies Effective communication strategies are crucial for conveying a company's CSR efforts. Utilizing various channels, including digital platforms, storytelling, and stakeholder engagement, is essential for creating a compelling CSR narrative.

24. Measuring Impact Measuring the impact of CSR initiatives is essential for demonstrating their effectiveness. Key performance indicators, such as social impact metrics, environmental footprint, and stakeholder feedback, provide valuable insights into the success of CSR programs.

25. CHALLENGES AND OPPORTUNITIES While the evolution of CSR has presented numerous opportunities, it also comes with challenges. Balancing profit motives with social responsibility, managing stakeholder expectations, and navigating global complexities are key challenges faced by businesses.

26. FUTURE TRENDS Anticipating future trends in CSR is crucial for businesses. Emerging trends include a focus on ESG (Environmental, Social, and Governance) factors, increased transparency, and the integration of CSR into core business strategies.

27. BEST PRACTICES Highlighting best practices in CSR communication can provide valuable insights for businesses. Case studies, successful examples, and industry benchmarks serve as valuable references for developing effective CSR communication strategies.

28. CONCLUSION In conclusion, the progressive evolution of CSR in business communication signifies a fundamental shift towards sustainable and ethical business practices. Embracing CSR as a strategic imperative enhances brand reputation, fosters stakeholder relationships, and contributes to long-term business success.