Evolution of Marketing Concept

This slide shown the evolution of marketing, philosophies concept and marketing mix.

1. EVOLUTION OF MARKETING CONCEPT Evolved from the basic considerate of producing goods and services in the most cost-efficient way Based on five concepts of philosophies(way of doing business)

2. Marketing Concept or Philosophies Concept

3. B elieved that consumers favour products that are easily available and highly affordable. Focuses on improving production Production Concept

4. The best quality performance and innovative features Focus on continuous product improvement Product Concept

5. Do heavy promotion. Producing and selling products based on offering what the market wants. Selling Concept

6. Identify the needs and wants of target customers. Deliver the products to the consumers better than competitor. Find the right products for the customers. Marketing Concept

7. Differences Between the Selling Concept and the Marketing Concept Factory Existing Products Selling and Promoting Profits Through Maximum Sales Market Customer Needs Integrated Marketing Profits Through Satisfaction Starting Point Focus Means Ends THE SELLING CONCEPT THE MARKETING CONCEPT

8. Societal Marketing Concept Societal Marketing Concept

9. A mixture or blend strategies of target market refers to a concept of 4Ps. MARKETING MIX