Evolution of marketing: Production, product, selling, markeitng, societal and holistic concept

Evolution of marketing: presentation explains how marketing evolved through various concepts.
Production concept: where availabilty of product and price is important.
Product concept: where features of product are important
Selling concept: communication to focus on selling
Markeitng concept: where customer is a king
Societal concept: where uplifitng of society with organizational goals is impostant
Holistic concept: All the parts of companies work for the organizational goal .

1. Evolution of Marketing

2. Evolution of Marketing Marketing has progressed through distinct concepts. Key concepts are: The production concepts: It assumes that consumers are interested in product availability and price. Companies following this concept focused on mass production and distribution to reduce cost . The product concept: It assumes that consumers are interested in quality, performance and innovative features of products. The selling concept: It assumes that consumers will buy if properly persuade to buy through advertising and personal selling. Companies sell what they make rather than producing what customer wants.

3. Evolution of Marketing Marketing concept: It assumes customer is a king. Companies try to satisfy the needs and wants of the consumers while achieving organizational goals. The societal concept: It emphasizes on the social responsibilities of the companies along with customer satisfaction and achieving organizational goal . The holistic concept: It emphasizes on integrating all aspect of business i.e. Internal marketing (employees), relationship marketing (stakeholders), performance marketing (financial and non-financial gains), integrated marketing (unified message through all communication channels) and social responsibility.