Dell Computers Strategy
Dell Computers Strategy
Global companies play an important role in the business environment, because they connect their
business together around the world. A good example of a global company is Dell Inc., an American
computer hardware company, headquartered in Austin Texas, which develops, manufactures, sells and
supports a wide range of personal computers, servers, data storage devices, network switches, personal
digital assistants (PDAs), software, computer peripherals, and more. They design, build and customize
products and services to satisfy a range of customer requirements: from the server, storage and
Premier Services needs of the largest global corporations, to those of consumers at home. According
to the Fortune 500 2006 ... Show more content on Helpwriting.net ...
Alienware expected to benefit from Dell s efficient manufacturing system.
On January 31, 2007, Kevin Rollins, CEO of the company since 2004, resigned abruptly as both CEO
and as a director, and Michael Dell returned to the CEO role.
DELL S VISION STATEMENT
With the power of direct and Dell s team of talented people, we are able to provide customers with
superb value; high quality, relevant technology; customized systems; superior service and support; and
products and services that are easy to buy and use .
Dell s vision includes a culture where environmental excellence is second nature. Their operations will
place a high priority on waste minimization, recycling, reuse programs and pollution prevention, align
with the principles of their direct business model efficiency delivers customer value
MISSION STATEMENT
To be the most successful computer company in the world at delivering the best customer experience
in markets we serve
GLOBAL STRATEGY
Dell was created on a simple concept: it s Direct Business Model, which starts and ends with our
customers. Michael Dell firmly believed that by selling computer systems directly to customers, Dell
could best understand their needs and efficiently provide the most effective computing solutions to
meet those needs. This direct business model eliminates retailers that add unnecessary time and cost,
or can diminish Dell s