Examples multimedia

1. What is Multimedia
Scholarship?
*
+ genres
+ examples
+ assessment

2. genres

3. Argumentation
Thesis-driven; supported by evidence
-includes naming/framing device
-includes a primary assertion
-includes a justification
-can be inductive or deductive
- structurally similar to an expository essay
- intended to make an argument or persuade someone to adopt a
particular viewpoint
Successful arguments creatively encourage users to think about something
differently than they had previously (i.e., they do not simply present “facts”
or recapitulate accepted ideas)

4. An Inconvenient Truth, by Al Gore and Davis Guggenheim, offers a good
example of argumentation through media; the project deploys multiple
forms of rhetorical appeal, to logic, emotion and ethics, using multiple
kinds of visual material…

5. Retro: The Camera and Mad Men | Jefferson Robbins | 2009
Created by a journalist, this project is a clear example of an
argument about the cinematography used in the television show;
the argument could be a text-based essay, but is greatly enhanced
through sound and video.

6. McKenzie Wark’s online book, GAM3R 7H3ORY, is an example of an argumentative
multimedia project: it makes a clear argument, but uses media to push that argument in
new directions. The book was written “in public,” with comments from readers, and via an
algorithm that dictated each page’s design.

7. Sonic Arguments | Judith Jackson Fossett | African American Popular Culture
Students were asked to make an argument by juxtaposing three very different
kinds of sound.

8. Essayistic
- values subjectivity, individuality, cultural and personal backgrounds
- acknowledges biases and beliefs of authors
- often engages issues related to gender, racial, ethnic, sexual, national
(etc.) identities
- often constructed using first person perspective
- often engages questions of memory, consciousness, experience, etc.

9. Essayistic
- values subjectivity, individuality, cultural and personal backgrounds
- acknowledges biases and beliefs of authors
- often engages issues related to gender, racial, ethnic, sexual, national
(etc.) identities
- often constructed using first person perspective
-often engages questions of memory, consciousness, experience, etc.
Effective uses:
- autobiography
- counter-history / oral history
- interrogating conventions of truth, science, history, objectivity
- creates space for multiple and unheard voices to speak

10. Essayistic
Possible disadvantages:
- easily dismissed by empirical traditions
- does not claim universality / reproduceability
- may not serve goals of argumentation
- does not seem “academic”

11. Public Secrets, by Sharon Daniel and Erik Loyer, points to the essayistic genre with its
opening sequence, spoken by Sharon Daniel. This project is based on research on women’s
experiences in prison, and unites voice recordings of the women telling their stories with the
creator’s critical analysis. The interface visualizes key themes in the project, and Daniel’s
voice in the opening segment frames the argument. This project offers an interesting
example of a scholarly project that uses an archive of research material to create a visceral
experience.

12. Narrative
Database narrative
- selection and combination
- non-linear temporal structures
- decentered characters
- multiple focalization / point of view
- micro-narratives

13. The Whale Hunt, by Jonathan Harris, exemplifies multimedia in a narrative form.
Harris wanted to create a new story interface for an “archive” of images collected
that document a whale hunt. His online project allows users to filter and alter their
experience of the story.

14. Annotation//
Citation
Visual annotation and citation
- examining visual material closely, and adding notes or commentary to
explain or explicate it.

15. Bruce Zuckerman | Cylinder Seal Analysis | Linguistics
Simple PowerPoint animation allowed this student to outline specific areas of
different artifacts to highlight similarities. The images are “annotated,” and an
argument emerges in the process.

16. Spatial Arguments
Arguments that become “spatialized”:
- the argument is discovered
- it is experiential
- based on evidence that requires creative extension

17. Lynn Swartz Dodd | Near Eastern and Mediterranean Archeology
Students create “archeological arguments” based on research on ruins that then becomes
manifest in 3-D replicas created in Google SketchUp.

18. Matt Lee | Rivenscyr
A reading of The Tempest through a virtual space that houses the
argument.

19. assessment

20. conceptual core
*
--- Is the project’s controlling idea clearly articulated?
--- Is the project productively aligned with one or more of the
multimedia genres outlined in the IML program?
--- Does the project effectively engage with the primary issues raised in
the project’s research?

21. research core
*
--- Does the project display evidence of substantial research and
thoughtful engagement with its subject?
--- Does the project use a variety of types of sources (i.e., not just Web
sites)?
--- Does the project deploy more than one approach to its topic?

22. form & content
*
--- Do structural and formal elements of the project reinforce the
conceptual core in a productive way?
--- Are design decisions deliberate and controlled?
--- Is the effectiveness of the project uncompromised by technical
problems?

23. creative realization
*
--- Does the project approach its subject in creative or innovative ways?
--- Does the project use media and design principles effectively?
--- Does this project achieve significant goals that could not have been
realized on paper?

24. Longterm
Goals
Emphasize research competency
Integrate with other modes of scholarly practice
Facilitate and support:
Trans-disciplinarity
Multiple perspectives
Cultural relevance
Technological innovation
New scholarly vernaculars as epistemological tools
Networked / Extensible / Emergent