E-Commerce Overview Introduction, Transactions, and Consumer Behaviour
Introduction to E-Commerce & Transaction Process • E-commerce involves buying and selling goods/services using the internet. • Provides convenience, global reach, and cost efficiency. • Transactions are conducted digitally between client-side and back-end systems. • Key steps: order placement, payment processing, and confirmation. • Tracking systems ensure merchants and consumers monitor order and payment status. • Secure communication ensures transaction accuracy and reliability. Insert E-Commerce Transaction Flowchart Here
Consumer Behaviour in E-Commerce • Consumer behaviour shapes how e-commerce platforms evolve. • Shift towards online shopping platforms (e.g., Amazon) reflects demand for convenience. • Consumers value accessibility, global reach, and diverse product options. • Trust and security concerns influence purchasing decisions. • Digital payment safety is crucial to protect financial information. • Understanding consumer trends helps businesses tailor their services. Insert Consumer Decision-Making Cycle Diagram Here