Exploratory Research (Formulative Research) And Descriptive Research.pdf

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1. PMK@EDUMEDIA

2. Exploratory research is an initial research.
It is a preliminary study of a new problem about
which the researcher has little or no knowledge.
Initial research conducted to clarify and define the
nature of a problem.
It is ill structured.
Does not provide conclusive evidence.
Eg: It is similar todoctor’sinitial investigation of a
patient or the FIR prepared by police.
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3. To generate new ideas.
To make an exact formulation of the problem.
To gather information for clarifying concepts.
To increase the researcher’s familiarity with the
problem.
To determine the feasibility of the study
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4. 1.Experience Survey.
2.Secondary Data Analysis.
3.Case Study.
4.Pilot Study.
5.Focus Groups.
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5. It is the method of conducting surveys among the
people who have had practical experience with the
problem to be studied.
It conducts like an informal discussion and hence
there would not be any formal questionnaire.
However, the researcher may simply
have a list of topics to be studied.
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6. Analysis of secondary data helps to define the
business research problem.
Secondary sources may be both internal & external
in character.
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7. a)Internal Secondary Data: -It refers to the
information that already exists within the
company or unit. E.g. record of sales, budget,
advertisement expense, previous market
research studies etc.
b)External Source of Data: -It refers to
information which is collected by a source
external to business or unit. It may be public or
private document. E.g. Govt. publications,
journals, magazines etc.
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8. A case study is an in depth comprehensive study of a
person, an episode, a process, a situation, a
programme, a community, an institution or any
other social unit.
It is one of the most popular types of research
methods.
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9. A pilot study is a small scale preliminary study
conducted before the main research in order to
check the feasibility or to improve the design of the
research.
It is a mini study before the main study to eliminate
all the bugs.
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10. It is the method of conducting an interview by a
trained moderator in a non structured and natural
manner with a small group of respondents.
A focus group is a form of qualitative research
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11. It is the simplest type of research.
Descriptive research is a fact finding investigation.
It focus on a particular aspect of the problem
It aims at identifying various characteristics of a
problem, community or an institution.
It helps in predicting social life and
helpful for planning social oriented programmes.
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