EXPORT MARKETING .pptx

EXPORT MARKETING MEANING,IMPORTANCE ,FEATURES ,EXPORT PROMOTION AND MEASURES

1. EXPORT MARKETING E.SHYAMALADEVI ASSISTANT PROFESSOR

2. EXPORT MARKETING Exporting market means exporting good to other country of the world as per the procedure framed by the exporting country as well as by the importing country . Export marketing has a wider economic significance as it offer various advantage to the national economy . . Export marketing include the management of marketing activities for product which cross the national boundaries of a country .

3. IMPORTANCE OF EXPORT MARKETING Earning foreign exchange Balance of payment International Relations Reputation in the world Employment Opportunities Promoting economic development Optimum Utilization of Resources Higher standard of Living

4. FEATURES OF EXPORT MARKETING Systematic Process Large Scale Operations Dominance of Multinational Corporations Trade barriers Documentation

5. FEATURES OF EXPORT MARKETING Systematic Process – Export marketing is a systematic process of developing and distributing goods and services in overseas markets. The export marketing manager needs to undertake various marketing activities, such as marketing research, product design, branding, packaging, pricing, promotion etc. Large Scale Operations – Normally, export marketing is undertaken on a large scale. Emphasis is placed on large orders in order to obtain economies in large sole production and distribution of goods.

6. FEATURES OF EXPORT MARKETING Dominance of Multinational Corporations – Export marketing is dominated by MNCs, from USA, Europe and Japan. They are in a position to develop worldwide contacts through their network and conduct business operations efficiently and economically. Trade barriers – Export marketing is not free like internal marketing. There are various trade barriers because of the protective policies of different countries. Tariff and non-tariff barriers are used by countries for restricting import. Documentation – Export marketing is subject to various documentation formalities. Exporters require various documents to submit them to various authorities like bill of lading.

7. Export promotion Export promotion  means total activities of the government and state institutions, which have a positive impact on the  export  performance of the economy. Pro- export  policy of the state supports enterprises in penetrating foreign markets and increases their competitiveness. The major objective of export promotion programmes is to create awareness about exports and make the people understand that it is one of the most crucial instruments of growth and market expansion

8. EXPORT PROMOTION 1) To Earn Foreign Exchange 2) To Motivate Organization's to Export 3) To Promote Interests of Indian Exporters 4) To Import Capital Goods 5) To Reduce Bureaucratic Hurdles 6) To Correct Unfavorable Balance of Trade 7) To Reduce Foreign Loans 8) To Achieve the Objective of Self-Reliance Why Export Promotion 9) To Sell Surplus Production 10) To Finance Imports 11) To contribute Economic Development of Country

9. Export Promotion Measures In India Compensate the exporters for the high domestic cost of production. Provide necessary assistance to the new and infant exporters to develop the export business. Increase the relative profitability of the export business vis -e- vis the domestic business.