Express-Pizza-Hub-Your-Go-To-for-Delicious-Pizza.pptx

business

1. MINI PROJECT ON Crafting a Dynamic Website with wix.com DIGITAL MARKETING LAB SUBJECT CODE: 23BAP733 SUBMITTED TO : SUBMITTED BY: Dr. Rohit Guleria Prasiddhi Sharma (23MBA10856) Nishant Pal (23MBA10861) UNIVERSITY SCHOOL OF BUSINESS CHANDIGARH UNIVERSITY (SESSION: 2023-24)

2. Express Pizza Hub Your Go-To for Delicious Pizza Express Pizza Hub is a new pizza delivery website built on Wix.com. We offer a wide variety of pizzas, sides, and drinks, all made with fresh, high-quality ingredients. https://siddhisharma211101.wixsite.com/express-pizza-hub-1

3. . Classic Pizza . Specialty pizza .

4. Our Commitment to Quality Ingredients Fresh Dough We use only the highest quality flour, yeast, and water to create a delicious and flavorful crust. Premium Toppings We source our toppings from local farms and suppliers, ensuring that they're fresh, flavorful, and sustainably grown. House-Made Sauce We create our own tomato sauce from scratch using a secret family recipe, resulting in a rich and savory flavor. Fresh Cheese We use only real mozzarella cheese, shredded fresh daily, for a creamy and gooey topping.

5. Convenient Online Ordering and Delivery 1 Browse Menu Customers can easily browse our menu and select their favorite pizzas, sides, and drinks. 2 Customize Order Customers can customize their orders by selecting toppings, crust types, and sauce options. 3 Secure Checkout Customers can securely checkout using a variety of payment methods. 4 Track Delivery Customers can track their order in real-time and receive updates on their delivery status.

6. Google Keyword Planner: Optimizing for Search 1 Pizza Delivery We're targeting keywords like "pizza delivery near me" and "best pizza delivery" to attract customers searching for fast and convenient pizza options. 2 Specialty Pizzas We're also using keywords specific to our unique pizza offerings, such as "vegan pizza" or "gluten-free pizza" to reach customers with dietary restrictions. 3 Local Area We're using keywords related to our local area, like "pizza delivery [city name]" to target customers within our delivery range. 4 Competitor Keywords We're monitoring competitor keywords to stay ahead of the competition and identify potential growth areas.

7. Google Keyword Planner

8. Google Ad Campaign: Reaching Targeted Customers Targeting We're using Google AdWords to target potential customers based on their location, demographics, and interests. Keywords We're using specific keywords related to pizza delivery, our specialty pizzas, and our local area to ensure our ads are shown to the right audience. Ad Copy We're crafting compelling ad copy that highlights our key selling points, such as fresh ingredients, fast delivery, and special promotions. Tracking & Optimization We're constantly monitoring the performance of our ad campaigns and making adjustments to optimize our results.

9. Google Ad Campaign . .

10. Competitor Analysis: Domino's and LaPinoz Domino's Known for its affordability and wide reach, Domino's is a major player in the pizza delivery market. They offer a variety of pizzas, sides, and desserts. LaPinoz LaPinoz is a regional chain known for its artisanal pizzas and gourmet toppings. They focus on fresh, high-quality ingredients and a more upscale dining experience. Express Pizza Hub Express Pizza Hub aims to be a competitive option by focusing on speed, quality, and convenience. We offer a similar selection of pizzas and sides as Domino's, but with a greater emphasis on fresh ingredients and unique toppings.

11. Competitor Analysis . .

12. Loyalty Program: Rewards for Repeat Customers Earn Points Customers earn points for every order they place, which can be redeemed for discounts and free items. Exclusive Offers Loyalty members receive exclusive discounts and promotions, including birthday deals and early access to new menu items. Personalized Recommendations We provide personalized recommendations based on past orders, helping customers discover new favorites. VIP Status Our top loyalty members receive special recognition and benefits, such as free delivery and priority service.

13. Sustainable Practices and Environmental Impact 1 Recyclable Packaging We're committed to reducing our environmental impact by using eco-friendly, recyclable packaging for all our pizzas and food items. 2 Energy Efficiency We're dedicated to conserving energy by implementing energy-efficient practices throughout our kitchen and delivery operations. 3 Local Sourcing Supporting our community and reducing transportation emissions is important to us. We source our ingredients locally whenever possible. 4 Waste Reduction We actively minimize waste in our daily operations by composting food scraps and recycling whenever possible.