External Environmental Analysis Mata Kuliah Business Strategic and Policy

External Environmental Analysis

1. E X T E R N A L E N V I R O N M E N T A L A N A L Y S I S

2. What is EXTERNAL ANALYSIS ENVIRONMENTAL

3. EXTERNAL ANALYSIS ENVIRONMENTAL The process used by strategy formulators to anticipate factors from the external environment of the company that can affect and develop the company's systems.

4. D I F F E R E N C E EXTERNAL ENVIRONMENTAL ANALYSIS INTERNAL ENVIRONMENTAL ANALYSIS I F A S E F A S

5. I F A S E F A S Aspects in the company Factors from outside the company Assess the company's internal strengths and weaknesses Identify the resources owned by the company Pay attention to the general environment, industry, and competitors Identify opportunities and threats

6. METHODS OR TOOLS OF EXTERNAL ENVIRONMENTAL ANALYSIS PEST Analysis Porter's Five Forces External Factor Analysis Summary (EFAS) Involves understanding macro external factors Identify competitive forces Involves identification of external environmental variables and industry analysis

7. PEST Analysis Politics (Policies), Economics, Socio-Culture and Technology External environment analysis methods used to identify external factors that can affect the company's operations PETS BENEFITS : Identify opportunities and threats Plan a responsive strategy Understand the impact of political policies, economic change, social trends, and technological innovation Adjust business plans and external marketing strategies Helping companies to be better prepared to face changes in the external environment

8. PEST Analysis Factors Technological Social Economic Political

9. Steps to perform a PEST Analysis Identification of PEST Factors Understanding of Political Factors Economic Factor Analysis Consider Social Factors Technology Factor Analysis Collect Data and Information Impact Analysis and Implications Prioritize Important Factors Strategy Formulation Evaluation and Monitoring

10. Porter's Five Forces Porter's Five Forces is a business analysis method used to evaluate the intensity of competition in an industry. There are five main forces analyzed in Porter's Five Forces : Rivalry Among Existing Competitors Threat of Substitutes Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants

11. Steps to apply Porter's Five Forces analysis to business strategy Threat of Rivalry Threat of Substitutes Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants

12. EFAS External Strategic Factor Analysis Summary (E F A S) A matrix used in developing corporate strategy with a focus on evaluating external factors that can affect the company's performance and strategy. EFAS includes external factor identification, data collection, factor assessment, weighting and rating, score calculation, and analysis and prioritization.

13. EFAS Steps in applying in developing corporate strategy Identification of Major External Factors Determination of Weight for Each Factor Assessment of Each Factor Calculate Total Score for Each Factor Create an EFAS Table 1 2 3 4 5 6 7 8 9 10 Analysis and Interpretation Formulate a Strategy Based on Analysis Integration with Internal Analytics Formulation of Actions and Plans Periodic Evaluation and Monitoring

14. By using the EFAS matrix, companies can better understand the dynamics of their external environment, identify key factors that need to be considered in strategizing, and plan appropriate strategic steps to achieve their business goals.

15. T H A N K Y O U