Facebook and professional communication.ppt

facebook professional communications

1. PROFESSIONAL
COMMUNICATIONS
EIU 1111: University Foundations

2. SPLIT UP INTO YOUR
CASE STUDY GROUPS

3. CLASS DISCUSSION
Scenario 1: An admissions representative at a
prestigious Boston law school has been given the
task of reviewing applicants applying for
admission into the program. As part of the
review process, she “googles” applicants names
and searches for them on social networking sites.
Should this practice be allowed to determine
admissions into an academic program? Why or
why not? Provide several reasons to support
your argument.

4. CLASS DISCUSSION
Scenario 2: A person returns home from work
and tweets “I f*ing hate Initech… man I can’t
wait to quit this job.” The next day he is asked to
meet with upper management and learns the
company is terminating his employment based on
the comments he made on his twitter account.
Do you believe the company has the right to do
this? Why or why not? Provide several reasons
to support your argument.

5. CLASS DISCUSSION
Scenario 3: A person posts on his myspace status
account “I wish I had a gun so I could shoot the
a- hole next door who thinks his dorm room is his
own personal dance club…” A week goes by and
he receives a letter from the judicial affairs office
requiring him to attend a meeting. At this
meeting he finds out that he is being suspended
from campus for making threats against a fellow
student. Do you agree with the university’s
decision? Why or why not? Provide several
reasons to support your argument.

6. CLASS DISCUSSION
Scenario 4: A new teacher is working at a middle
school in the Chicagoland area and from all accounts
is doing a great job. After 6 months of employment
she learns she is being let go for “setting a poor
example” for her 8
th
grade students following the
principle receiving numerous complaints from
parents. She learns that a photo from her senior year
of college has surfaced and is being circulated
throughout the school showing her in a bikini doing a
keg stand while on spring break. The photo was
posted on one of her friend’s facebook page and a
student managed to find it. Do you agree with the
school’s decision to terminate her employment? Why
or why not? Provide several reasons to support your
argument.

7. CLASS DISCUSSION
Scenario 5: A popular high school senior with a
promising future is stripped of his full ride
scholarship to a big ten university after a video is
posted on YouTube. The video shows him and his
friends at a bonfire. The people in the video are
holding cups and beer bottles and are showing signs
that they are intoxicated. The wrestler is also holding
a cup. The university said he was in violation of
federal drinking laws since he was under 21 though
he swears he was drinking soda only. None of his
friends could say either way if he was drinking or not.
Do you agree with the university’s decision to strip
his scholarship? Why or why not? Provide several
reasons to support your argument.

9. WHAT ARE THE BENEFITS OF
SOCIAL NETWORKING SITES?
Connect with old and new friends
Information about companies, organizations, etc.
Be a part of a cause
Familiarize yourself with technology
Entertainment
Express yourself creatively

10. WHAT ARE THE NEGATIVES OF
ONLINE SOCIAL NETWORKS?
Privacy issues
Identity theft/fraud
Aids in procrastination
No face to face contact
Stalking possibilities
Embarrassment
Long-term consequences
Employment issues
Legal issues

12. GIVING UP ALL RIGHTS…
You are solely responsible for the User Content that you Post on or
through the Facebook Service. You hereby grant Facebook an
irrevocable, perpetual, non-exclusive, transferable, fully paid,
worldwide license (with the right to sublicense) to (a) use, copy,
publish, stream, store, retain, publicly perform or display, transmit,
scan, reformat, modify, edit, frame, translate, excerpt, adapt, create
derivative works and distribute (through multiple tiers), any User
Content you (i) Post on or in connection with the Facebook Service or
the promotion thereof subject only to your privacy settings or (ii)
enable a user to Post, including by offering a Share Link on your
website and (b) to use your name, likeness and image for any purpose,
including commercial or advertising, each of (a) and (b) on or in
connection with the Facebook Service or the promotion thereof. You
represent and warrant that you have all rights and permissions to
grant the foregoing licenses.
You acknowledge and agree that any questions, comments,
suggestions, ideas, feedback or other information that you provide to
Facebook ("Submissions"), are non-confidential and non-proprietary.
Facebook will be entitled to the unrestricted use of any such
Submission for any purpose, commercial or otherwise, without
acknowledgment or compensation to you.

13. FACEBOOK USERS TRUSTING?
How trusting are facebook users?
Study: create a fictitious account and randomly ask
200 facebook users to be friend
Freddi Staurer - small green plastic frog
82 responses (accepted friend request)
72% divulging one or more email address
84% listing full birth date
87% providing info about school/work
78% listing address or location
23% providing a phone number
Friends’ names, interests, hobbies, parents’ names,
relatives’ names
Messmer, E. (2007). Study: Facebook users easy targets for identity theft. Macworld.
Retrieved from www.macworld.com on 10/03/09.

14. SO HOW CAN “FRIENDING” BE
DANGEROUS?
Identity Theft
Crooks take the info you have provided and can crack
emails, online banking, open credit cards, open loans,
purchase cell phones, look up street addresses, sell
your information and much more
Crooks become your “friend” then become “friends”
with your friends… ripping them off too
Stalking
Get info and track you
Reports of GPS tracking using your cell phone
Privacy issues

15. WHAT INFO ARE YOU SHARING
Pictures
Legal consequences
Employment issues
“Background” checks
Out there forever
They don’t call it the “world” wide web for nothing!
Embarrassment…

16. IS THIS HOW YOU WANT TO BE
REPRESENTED IN THE FUTURE?

17. GET YOU NOT HIRED OR FIRED?
Virgin Atlantic fired 13 employees for posting
negative comments about passengers on a flight
Philadelphia Eagles gate manager fired after
making heated comments on facebook page about
a trade made
16 year old girl was fired for posting on her
status that her job is boring. Employer cited this
as being disrespectful to the company.
58.4% of companies surveyed in 2007 reported
having a written policy banning employees from
using social networking sites at work
Try googling your name… see what comes up

18. TIPS TO ONLINE NETWORKING
Set up privacy settings
Do not divulge personal info
Watch what you post
Watch what others post about you! (photo
tagging, wall, etc.)
Make sure that friend request is really a friend
Be careful not to post copy written materials
Extras and apps can actually be stealing info
from you
Assume EVRYTHING you post is permanently
there

19. 6 THINGS YOU SHOULD NEVER
REVEAL ON FACEBOOK
Your birth date and place
Vacation Plan
Home Address
Confessionals
Password Clue
Risky Behavior

20. EMAIL ETIQUETTE
When emailing professors or professionals,
remember to:
Greet appropriately
Keep it brief and concise
Check for spelling errors
Include your full name, class, section, and time at the
end
Don’t use shorthand, cuz it’s hard for the prof to
answer your ? if he duznt know what yer sayin
Remember all CAPS means you’re YELLING!
NEVER TYPE AN EMAIL IN ALL CAPS
Always include a subject line “Question about
Prochaska’s Theory”

21. QUESTIONS?