Facebook+Ecommerce+Strategy+Template.pdf

Facebook+Ecommerce+Strategy

1. E-COMMERCE STRATEGY
“Facebook Ads“
One Product, One Campaign, 3 Ad Sets & One Ad.
1. AD SET NAME: AD SET 1 — BROAD INTEREST
2. WEBSITE CONVERSION: PURCHASE
3. LOCATION: UNITED STATES
4. AGE: 23 - 65+
5. DETAILED TARGETING: BROAD INTEREST + ENGAGED SHOPPERS
6. AUDIENCE SIZE: 100K - 1 MILLION
7. PLACEMENT: MOBILE FB FEEDS
8. DAILY BUDGET: $5
9. FORMAT: IMAGE OR VIDEO
10. PRIMARY TEXT: WRITE A SELLING TEXT ABOUT YOUR PRODUCT
11. HEADLINE: ATTENTION GRABBING
12. DESCRIPTION: PRODUCT BENEFITS
13. WEBSITE URL: ADD PRODUCT URL
14. CALL TO ACTION: SHOP NOW
(Only Change the Detailed Targeting in Each Ad Set)

2. E-COMMERCE STRATEGY
“Ad Sets“
Launch 3 Ad Sets per Ad with an Audience Between
100k - 1 Million, Based on Different Detailed Targeting.
1. BROAD INTERESTS + ENGAGED SHOPPERS
2. TANGENT KEYWORDS + ENGAGED SHOPPERS
3. WEBSITES + ENGAGED SHOPPERS
(Facebook Suggestions Will Guide You)
Examples for Mobile Lens:
1. Broad Interest:
Mobile Photography, Camera Phone, Amateur Photography.

2. Tangent Keywords:
Mobile Phone Accessories, iPhone Accessories, Samsung Accessories.

3. Websites:
Apple, Samsung, Android.

3. E-COMMERCE STRATEGY
“Scale or Stop“
# = NUMBER OF
# CLICKS
# ATC
# ROAS
< = LESS THAN
DAYS
DAY #1
$5 SPENT
DAY #2
$10 SPENT
DAY #3
$15 SPENT
< 3
< 3
< 3

4. E-COMMERCE STRATEGY
“Scale it“
DUPLICATE PROFITABLE AD SETS
DOUBLE THE BUDGET: FROM $5 — $10
CHECK DATA AFTER YOU’VE SPENT $20
IF ROAS IS >3 — DUPLICATE NEW $10 AD SET TO $20
THEN $20 — $40 — $80 — $160
IF ROAS IS <2 — TURN THAT AD SET OFF
(When You’ve Found a Profitable Ad Set)
DOUBLE IT
> = MORE THAN
< = LESS THAN