Fashion cycle

FASHION CYCLE

1. FASHION CYCLE A.LAKSHIKA, ASSISTANT PROFFESSSOR, DEPARTMENT OF FASHION TECHNOLOGY AND COSTUME DESIGNING, BON SECOURS ARTS AND SCIENCE COLLEGE FOR WOMEN, MANNARGUDI.

2. FASHION CYCLE The way of fashion change is described as fashion cycle. Generally fashion cycle is used to explain the process that a type of fashion goes through. It is the amount of time which takes a fashion trend to emerge, peak and fall out of style. At first fashion gains acceptance from the consumers and by the changing of time the tastes and preferences of the consumers would decrease and gradually fashion lose the acceptance. Fashions do not always survive from year to year.

3. Steps of Fashion Cycles: 1. Introduction 2. Rise in popularity 3. Peak of popularity 4. Decline in popularity 5. Rejection

4. 1. Introduction stage Every designer has each season works on a new collection, interpret their research into apparel. Production in small quantities gives a designer more freedom, flexibility, and room for creativity. Celebrities, TV stars, models buy these clothes as they want to wear them in some events.

5. 2. Increase in Popularity: If new styles are seen worn by celebrities or famous personality on TV or magazines it may attract the attention of buyers, the press, and the public Manufactures use less expensive fabric and modify the designs to sell in low price. Mass production reduces the price of the fashion, and become more sales.

6. 3. Peak of Popularity: Fashion at this stage is most popular, it may be in such demand that many garment manufacturers copy it or produce adaptations of it at many price levels.

7. 4. Decline in Popularity: In this stage, consumer demand is decreasing, going down the slope. Many copies are mass produced that fashion as a result consumer get tired of the style and begin to look for new styles. Fashion items available have saturated the market. They are not willingly to buy with regular price. 

8. 5. Rejection of a Style or Obsolescence It is the last stage of fashion cycle. Consumers are no longer interested in the fashion. In this phase of fashion cycle, some consumers have already turned for new styles, thus beginning a new cycle. Price of the fashion product may be low at this point, but consumers may not buy the product

9. Fashion Cycle Lengths: Fashion Cycles have no specific lengths. But we can give specific cycle name with type of acceptance. Flop Cycle- No acceptance Fad Cycle- Short acceptance Normal Cycle- Medium acceptance Ford Cycle- Strong acceptance Classic Cycle- Continuing acceptance