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1. SOCIAL MEDIA
SCHEDULING TOOLS
By Manmeet Singh
Bcp – B
3078

2. INTRODUCTION
Social media is an essential way to engage your customer
and row your brand. Social media platform becomes a
very popular marketing tool which offers business
information and new ways to communicate with their
targeted audience.
You must have a strong presence on social media. You
keep your social profile always active. Social media is the
best platform to promote your content but it is difficult
to choose when to promote. It is difficult to plan your day
to post content on social media at an optimum time.
So to reduce these problems there are many tools which
provide a smarter way to manage your social profile.
These tools are designed to allow you to plan what
content you promote and when without having manually
log in to social profiles.

3. HOOTSUITE
HootSuite is one of the best social media management tool.
Without any cost, Hootsuite connects three profiles
according to your choice facebook, twitter, Google+, or
LinkedIn. This social media tool allows you to schedule your
posts, monitor your social profiles, and analyses your
performance on social networks.
One of the amazing features of HootSuite is auto scheduling
which allows you to make sure your profile never inactive. It is
most famous social media scheduling tool which saves your
time. HootSuite is free with some limitation.

4. SOCIAL OOMPH
SocialOomph is excellent social media management tool
which allows you to make mass changes to Twitter. It makes
life easier for those which do not have much time to control
and organize their social profiles.
 With the help of SocialOomph, you’re able to use multiple
twitter account for scheduling and keyword tracking.
This tool also capable of URL shortening features to track
clicks. The best benefit of SocialOomph is it allows you to
delete lots of messages at once.

5. BUFFER
A Buffer is an intuitive social media management platform. It
saves time and manages all your social profile in one place.
Buffer provides a simple way to schedule posts and track the
performance of your content.
Schedule repeating posts are one of the best features of a
buffer. With the free version of a buffer, you can schedule 10
posts at once and with the paid version you can schedule
unlimited posts.
This scheduling tool provides ready-made content that you are
able to use on your profile. Buffer also offers its browser
extension.
The best feature of a buffer is optimal timing tool which
allows you to know when your audience is most likely to see
so that you can schedule your post at that time.

6. TWEETDECK
Tweetdeck is a very popular tool to manage your twitter
account. It allows you to post and schedule your tweet.
Tweetdeck is a free tool with no limitation. Tweetdeck
streams all your feeds in real time.
Tweetdeck is most convenient social media platform to
manage multiple twitter accounts. With the help of
Tweetdeck, you view multiple timelines on a single
interface.
Tweetdeck only supports Twitter and you can download it
as desktop software.

7. MAVSOCIAL
MavSocial is a social media management platform. It
not only allows you to schedule post but also allows
you to store images for you to reuse.
Schedule your content through the campaign.
Manage up to 50 social profiles on 6 social networks.
View your schedule on the calendar.
In the calendar you can drag and drop content to
change publishing dates.
Digital library manages your images and videos.

8. SPROUT SOCIAL
Sprout social is intuitive social media management tool
where you can manage all your posts in single place. Social
sprouts allow you to schedule and publish posts on
different social networks.
In this viral post, the tool determines the best time to
post your message. Social sprout also provides a detailed
report of your profile, it also measures your performance.
Social sprout support Facebook, Twitter, Instagram,
LinkedIn, and Google+. It offers the 30-day free trial.

9. USES & APPLICATIONS
Post Scheduling & Automation – Helps plan and
publish posts automatically for consistent activity.
Multi-Platform Management – Manage all social
media accounts from one dashboard.
Content Calendar Planning – Organize campaigns
and track posting schedules easily.
Performance Analytics – Monitor engagement, reach,
and audience response.
Team Collaboration – Allows multiple users to create,
edit, and approve posts together.
Optimal Posting Time Insights – Suggests the best
times to post for maximum engagement.
Content Recycling – Automatically re-shares high-
performing posts to increase reach and engagement.

10. CONCLUSION
Social Media Scheduling Tools have become essential
for modern digital marketing.They help individuals
and organizations maintain a consistent online
presence by automating and organizing their posts
across multiple platforms.
These tools not only save time and effort but also
ensure that content reaches the right audience at the
right time.With features like analytics, collaboration,
and performance tracking, marketers can easily
analyze results, improve strategies, and enhance
engagement.
Overall, scheduling tools make social media
management smarter, more efficient, and data-driven,
helping brands build a stronger digital identity and
long-term connection with their audience.

11. THANKYOU