Fedex

Fedex

1. Famous brands and their brand identity. Teacher: Frumuselu Mihai Stundet : Sprincenatu Daniel Voicu Andreea Raluca

2. FedEx Corporation  is an  American multinational   courier  delivery services company headquartered in  Memphis, Tennessee . The name "FedEx" is a  syllabic abbreviation  of the name of the company's original air division,  Federal Express , which was used from 1973 until 2000. The company is known for its overnight shipping service, but also for pioneering a system that could track packages and provide real-time updates on package location (to help in finding lost packages), a feature that has now been implemented by most other carrier services

3. FedEx Corporation is an import/export company, incorporated October 2, 1997 in  Delaware . FDX Corporation was founded in January 1998 with the acquisition of  Caliber System Inc.  by Federal Express. With the purchase of Caliber, FedEx started offering other services besides express shipping. Caliber subsidiaries included RPS, a small-package ground service;  Roberts Express , an expedited shipping provider; Viking Freight, a regional,  less than truckload  freight carrier serving the Western United States; Caribbean Transportation Services, a provider of airfreight forwarding between the United States and the Caribbean; and Caliber Logistics and Caliber Technology, providers of logistics and technology solutions. FDX Corporation was founded to oversee all of the operations of those companies and its original air division, Federal Express. History

4. In January 2000, FDX Corporation changed its name to FedEx Corporation and rebranded all of its subsidiaries. Federal Express became  FedEx Express , RPS became  FedEx Ground , Roberts Express became FedEx Custom Critical, and Caliber Logistics and Caliber Technology were combined to comprise FedEx Global Logistics. A new subsidiary, called FedEx Corporate Services, was formed to centralize the sales, marketing, and customer service for all of the subsidiaries. In February 2000, FedEx acquired  Tower Group International , an international logistics company. FedEx also acquired WorldTariff , a  customs duty  and tax information company; TowerGroup and WorldTariff were re-branded to form FedEx Trade Networks.

5. Operating units and logos FedEx is organized into operating units, each of which has its own version of the  wordmark  designed in 1994 by Lindon Leader of Landor Associates, of San Francisco. The  Fed  is always purple and the  Ex  is in a different color for each  division  and platinum for the overall corporation use. The original FedEx logo had the  Ex  in orange; it is now used as the FedEx Express wordmark . The FedEx wordmark is notable for containing a subliminal right-pointing arrow in the  negative space  between the "E" and the "X", which was achieved by designing a proprietary font, based on  Univers  and  Futura , to emphasize the arrow shape. In August, 2016 FedEx announced that all operating units will switch over to the purple and orange color logo over the next 5 years.   Express  (Orange "Ex"): The original overnight  courier  services, providing next day air service within the United States and time-definite international service. FedEx Express operates one of the largest civil aircraft fleets in the world and the largest fleet of wide bodied civil aircraft; it also carries more freight than any other airline.

6. Political donations and lobbying According to the  Center for Responsive Politics , FedEx Corp is the 21st largest campaign contributor in the United States. The company has donated over $21 million since 1990, 45% of which went to Democrats and 55% to Republicans. Strong ties to the White House and members of Congress allow access to international trade and tax cut rebates as well as the rules of the business practices of the  United States Postal Service . In 2001, FedEx sealed a $9 billion deal with the  USPS  to transport all of the post office's overnight and express deliveries. In 2005, FedEx was among 53 entities that contributed the maximum of $250,000 to sponsor the second inauguration of President  George W. Bush . During the first three months of 2010, FedEx spent nearly $4.9 million  lobbying  the  federal government  (UPS, FedEx's main competitor, spent $1.6 million on lobbying over the same period), a 4% increase from the $4.7 million spent during the last quarter of 2009, but more than twice what it spent on lobbying during the first quarter of 2009.

7. Starbucks Corporation  is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of November 2016, it operates 23,768 locations worldwide, including 13,107 (+170) in the United States, 2,204 (+86) in China, 1,418 (-12) in Canada, 1,160 (+2) in Japan and 872 in South Korea (bumping United Kingdom from 5th place) (Differences reflect growth since Jan 8, 2016 ). Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee .  Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons .

8. Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso,  caffe latte, full- and loose-leaf teas including  Teavana  tea products ,  Evolution Fresh juices,  Frappuccino  beverages, La Boulange  pastries, and snacks including items such as chips and crackers; some offerings (including their annual fall launch of the Pumpkin Spice Latte) are seasonal or specific to the locality of the store. Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers .  Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores.

9. Starbucks first became profitable in Seattle in the early 1980s ,  and despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s ,  the company experienced revitalized prosperity with its entry into California in the early 1990s.The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one-third of its stores . The company opened an average of two new locations daily between 1987 and 2007.

10. B ibliography https :// en.wikipedia.org/wiki/FedEx https:// www.google.ro/search?q=Fed+expres&biw=1440&bih=794&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjngJjdgerRAhUFOxoKHfZaBV4Q_AUIBigB#tbm=isch&q=Fedex https:// en.wikipedia.org/wiki/Starbucks https:// www.google.ro/search?q=starbucks&biw=1440&bih=794&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjK_KDyjerRAhVGtBoKHYxjDF0Q_AUICCgB