feel therapeutics pitch deck review by pitch guide (generated 2024-06-19).pdf

feel therapeutics pitch deck review

1. Feel Therapeutics
1
AI Pitch deck review
Pitch Guide AI engine v4
19 Jun 2024

2. A couple of notes before we
start:
●Get a subscription to Pitch.Guide.
Use this link to get a 7-day free trial, and a 10%
discount.
●This tool works best on early-stage
pitch decks from startups raising
from VC.
It thrives on angel to series B decks. It will give weird
results if you feed it any other kind of deck (such as a
sales or marketing deck)
2

3. What’s in this review?

●How it works
●Executive summary
●High-priority slides
●Medium priority stuff
●Overall likelihood of fundraising
●How to get more help
●Statistics


3

4. How it works

Our AI took a close look at your pitch deck
like a detective and picked out the key
details that investors are always on the
lookout for. It checked to make sure all the
essential information was there and
presented in a way that made sense. The AI
was asked to use a flags system:
●A red flag means a fundamental flaw in
the deck, slide, or story: Something vital
to raising money is absent or wrong.
●A yellow flag means, well, pretty good,
but here’s a few pointers.
●And, of course, green means money,
and raising it with grace and aplomb.
44

5. High (73%)
Executive summary for…
Based on this deck, the chance of a successful fundraise is:
Slide / Info Analysis See pg.
Is it Venture Scale? Green Flag 7
Business model Red Flag 22
Target Customer Red Flag 17
Pricing Model Red Flag 23
Value Prop Green Flag 16
Unit Economics Missing 25
Why now? Missing 26
What is hard? Missing 29
Moat Green Flag 27
Exit strategy Green Flag 30
Overall story Yellow Flag 28
Slide Analysis See pg.
Summary Yellow Flag 20
Problem Green Flag 13
Solution Green Flag 14
Product Yellow Flag 15
Team Yellow Flag 8
Market Green Flag 9
Competition Missing 21
Go-to-market Red Flag 18
Traction Yellow Flag 10
Operating plan Missing 24
The Ask Green Flag 11
Use of Funds Yellow Flag 12
Feel Therapeutics

6. High-priority items

In this part, we'll check out the slides that could make
all the difference in whether investors decide to give
you their money.

If you're in a rush, you should focus on addressing
these parts of the feedback first!
6

7. Great job on creating a deck that clearly demonstrates the potential for a
venture-scale return. On this slide, I love the clarity of your value proposition,
but it could benefit from a more specific focus on the unique aspects of your
technology or approach. This is a crucial part of your pitch, so consider adding
a concise bullet point or visual that highlights what sets you apart from
competitors. Also, a brief testimonial or data point showcasing early success or
traction could make the impact even stronger. Keep up the excellent work!
Are you ‘venture
scale’?

It’s vitally important that
your startup is able to
generate a venture-scale
return.

If you can’t, nothing else
matters: You won’t be
successful in raising
money, because what you
are doing doesn’t fit into
the VC mold.

Learn more about what
‘venture scale’ means.
7
Venture Scale
GREEN
41% of startups get the Venture Scale aspect of a pitch right
Feel Therapeutics pitch deck review

8. The team slide needs some work to better convince VCs that this is the right
team to run Feel Therapeutics. Currently, it lacks sufficient detail on why each
member is uniquely qualified. Investors care deeply about founder/market fit,
and this slide doesn't clearly demonstrate the team's domain expertise.
Highlight relevant experience, past successes, and specific skills that align with
the company's mission. Show how each member's background directly
contributes to solving the problem Feel Therapeutics addresses. This will build
confidence in your team's ability to execute the vision.
Teamwork
makes the
dream work

Especially at the
earliest stages of your
company, team is the
#1 thing investors will
look at.

Learn more about why
it’s crucial to have
‘founder-market fit’.
8
Team
YELLOW
Only 19% of startups get the Team slide right
Feel Therapeutics pitch deck review

9. Great job illustrating the expansive and growing market for mental health
solutions. Highlighting a large and expanding market is crucial because it
signals to VCs that there is significant potential for scalability and long-term
revenue growth. Investors are keen on opportunities where the demand is
robust and increasing, as it reduces risk and enhances the likelihood of a
substantial return on investment. Your data points and projections effectively
underscore the market's potential, making a compelling case for why Feel
Therapeutics is poised to capture substantial market share. Keep up the
excellent work!
How big could
this thing get?

In addition to a solid
team, investors will
want to see you
operating in a large -
and ideally rapidly
growing - market.

How you think about
your market sizing
helps investors see
how you think about
your industry and
your company within
it.
9
Market
GREEN
55% of startups get the Market slide right
Feel Therapeutics pitch deck review

10. Your traction slide is crucial for VCs. If you don't have revenue yet, focus on
showcasing what you've done to de-risk the business. Highlight milestones like
product development stages, clinical trial results, partnerships, or user growth.
Use graphs to illustrate how these metrics have evolved and grown over time.
This visual representation will make it easier for investors to grasp your
progress and the potential of Feel Therapeutics. Remember, clear and
quantifiable traction can significantly strengthen your pitch.
Tips for
expressing
traction

If you have great,
rapidly growing
revenue, traction is
pretty simple.

For earlier-stage
companies, that don’t
have revenue yet, think
of traction as ways
you’ve de-risked the
company to date.
10
Traction
YELLOW
Only 15% of startups get the Traction slide right
Feel Therapeutics pitch deck review

11. Great job on 'The Ask' slide! It's clear and compelling, showcasing your vision
and the impact of the funds. To enhance it further, specifying the exact amount
you're raising will help set a clear tone for the fundraising conversation and
make it easier for potential investors to understand your needs. Keep up the
excellent work!
Well, how
much are you
raising?

The whole point of
fundraising is to raise
money - so tell us how
much you’re raising,
and how you’re going
to spend the money?
11
The Ask
GREEN
50% of startups get the The Ask slide right
Feel Therapeutics pitch deck review

12. The slide lacks a clear plan for how Feel Therapeutics will utilize the raised
funds. Investors need to see a detailed, milestones-driven plan to understand
how their investment will be used to drive growth and achieve specific
objectives. Without this, it’s challenging for them to assess the potential return
on investment. Use SMART goals (Specific, Measurable, Achievable, Relevant,
Time-bound) to outline your use of funds. Be specific about what you aim to
accomplish with the investment, such as product development stages, market
expansion, or key hires.
So how are
you gonna
spend it?

Most founders get this
slide wrong, so don’t
beat yourself up
about it.

Here’s how to think
about your Use of
Funds slide, and I
have a YouTube video
that goes in depth, as
well.
12
Use of Funds
YELLOW
Only 4% of startups get the Use of Funds slide right
Feel Therapeutics pitch deck review

13. Great job on clearly articulating the problem on this slide! You've effectively
highlighted the emotional and financial toll of mental health issues, making
it relatable and urgent. However, consider adding some specific statistics or
case studies to further emphasize the magnitude of the problem. This will
make your argument even more compelling and data-driven. Also, a brief
mention of existing solutions and their shortcomings could help set the
stage for why Feel Therapeutics offers a superior alternative.
What’s the
problem here,
anyway?

You’re running your
company to solve a problem
of some sort. Being able to
explain why, who is
experiencing this problem,
and what the impact of the
problem is, helps bring your
story to life.

Here’s how.
13
Problem
GREEN
69% of startups get the Problem slide right
Feel Therapeutics pitch deck review

14. Your 'solution' slide is well-crafted and clearly outlines how Feel Therapeutics
addresses the problem with innovative technology. The visual aids are effective
in illustrating the solution, and the concise bullet points make it easy to
understand. To enhance it further, consider adding a brief real-world example or
case study to demonstrate the impact of your solution. This will help potential
investors visualize its practical application and effectiveness. Great job overall!
Let’s crack this
case wide open

In our experience, it’s
often a good idea to
break the product into
two.

One is the strategy for
how you’re going to
solve the problem
(that’s your Solution
slide). The other is the
tactics - or your
product.
14
Solution
GREEN
77% of startups get the Solution slide right
Feel Therapeutics pitch deck review

15. The product slide needs more attention to effectively communicate what Feel
Therapeutics offers. Clearly highlight what the product does right now and what
it will achieve in the near future. This helps investors understand both the
current value and the growth potential. Avoid going too in-depth; focus on key
features and benefits. Specifically, you need to illustrate how much of the
product is currently built. This transparency reassures investors about your
progress and timelines.
So what does it
actually do?

For a lot of founders,
it’s tempting to spend
way too much time on
their product. Resist
that temptation, and
instead tell the story
of your product seen
through the lens of
what an investor
needs to know.
15
Product
YELLOW
32% of startups get the Product slide right
Feel Therapeutics pitch deck review

16. Your slide excellently communicates the value proposition of Feel Therapeutics.
The clear and concise messaging effectively highlights how your solution
addresses key pain points for your target customers. Consider adding a specific
example or case study to illustrate the real-world impact and benefits, which
could make your proposition even more compelling. Great job on ensuring the
value is immediately apparent!
What is it good
for?

Your value proposition
is, in a nutshell, the
value you offer to your
customers. This
doesn’t need to be a
separate slide, but it’s
a good idea to look at
your product through
the lens of the value
you deliver to your
customers
16
Value Proposition
GREEN
61% of startups get the Value Proposition part of a pitch right
Feel Therapeutics pitch deck review

17. Your target customer is too broad: the slide does not present a clear target
customer. Investors will understand your business much better if you describe
who you will reach first and how you plan to reach them. For example, specify if
you are initially targeting middle-aged adults with chronic stress, young
professionals in high-pressure jobs, or another specific group. Detail the
channels and strategies you will use to engage this target audience. This
focused approach will make your market entry strategy more compelling and
credible. Consider integrating this information into an existing slide for better
flow.
Who’s gonna
want this
thing anyway?

Again, your target
customer or user
personas doesn’t have
to be a separate slide,
but for great
companies, target
customers often show
up in the product,
problem, and market
slides. Sometimes, you
may need a separate
slide for it.
17
Target Customer
RED
Only 17% of startups get the Target Customer narrative right
Feel Therapeutics pitch deck review

18. How are you
going to get this
in front of
people?

You wouldn’t believe how
vague founders get on
this front.

“Build it and they will
come” is not a real thing:
You need a great plan for
how you’re going to sell,
market, or otherwise get
this in front of your target
customers.
18
Go-to-market
RED
The go-to-market slide needs significant improvement. Finding and converting
customers is crucial to your business's success and growth potential, which
investors are keen to see. Currently, it seems you haven't figured out how to
acquire customers. You need to detail your customer acquisition strategy,
including the costs involved. What are the costs of your go-to-market plan?
What is your Customer Acquisition Cost (CAC) and sales operations costs?
Providing this information will demonstrate a clear path to scaling your
business and reassure investors of your growth potential.
Only 6% of startups get the Go-to-market slide right
Feel Therapeutics pitch deck review

19. Medium-priority stuff

We've knocked out the big, important stuff on the
list. Now, let's get into the nitty-gritty - the things
that might raise eyebrows or cause problems if we
don't handle them carefully.
Remember: raising money is possible even if you
don't check every single box. Some of these issues
might seem small, and let's be real, a perfect pitch
deck is not a must-have for fundraising. "Good
enough" is often just fine. Don't sweat it if the AI
suggests something different - investors want to
see personality and individuality, too!
Remember, you've got this, and I'm here to support
you.
19

20. The first and last impressions of your pitch deck are crucial. The first slide
should immediately set the tone and capture interest. Remember to include the
details of the raise on the front cover slide: Round name, round size, and a hint
about the industry you are in. This gives investors a clear context right from the
start. Additionally, a stronger closing slide can significantly influence how
investors discuss Feel Therapeutics internally. Ensure the last slide is
memorable, perhaps with a compelling call-to-action or summary of your value
proposition. A better closing slide will leave a better last impression.
Brevity is the
soul of wit.

How the first couple of
slides set the scene,
and how you close out
your presentation, can
have an outsize effect
on how smoothly your
pitch goes.

Here’s some great
examples.
20
Summary
YELLOW
29% of startups get the Summary slides right
Feel Therapeutics pitch deck review

21. I've noticed that your pitch deck is missing a competition slide. Including a
competitive analysis is crucial because it helps investors understand the
landscape you are operating in and how you differentiate from other players. It
showcases your awareness of the market and your strategic positioning.
Investors want to see that you have a clear understanding of your competitors'
strengths and weaknesses and how your unique value proposition stands out.
This can significantly strengthen your case for funding by demonstrating your
preparedness and market insight.
Yeah? Well
what are you
gonna do
about it?

How you think about
your competition says
a lot about your
quality as a founder.

Here's how investors
look at that side of
things.
21
Competition
MISSING
39% of startups get the Competition slide right
Feel Therapeutics pitch deck review

22. The business model slide needs significant improvement. Currently, there's no
business model presented, which is crucial for helping investors understand the
mechanics of your business. A clear business model outlines how you plan to
generate revenue, your pricing strategy, customer acquisition costs, and profit
margins. It provides a roadmap of your financial viability and growth potential.
Without this, investors may struggle to see how your company will be
sustainable and profitable. Make sure to include these elements to give a
comprehensive view of your financial strategy.
Money in,
money out.

A business model
helps explain the
top-level
money-making
mechanics of your
company.

What does it cost to
acquire customers,
how much is each of
them worth?

That’s right, break it
down in your business
model slide.
22
Business model
RED
28% of startups get the Business model slide right
Feel Therapeutics pitch deck review

23. Your pricing slide is currently too vague. It's crucial to clearly outline how much
you are charging for your product. Providing a detailed pricing model can help
potential investors better understand your revenue potential and envision Feel
Therapeutics as a scalable and successful company. Consider including specific
price points, subscription tiers, or any additional costs associated with your
product. This transparency will build investor confidence and make your
business model more compelling.
Cash or credit?

Most startups don’t
need a separate
pricing slide - you can
roll that into your
business model - but
for some, if the pricing
is complex enough,
adding some color
there may help.
23
Pricing
RED
29% of startups get the Pricing slide right
Feel Therapeutics pitch deck review

24. Including a short-term operating plan is an excellent idea. Investors want to see
a clear, detailed plan for the next 18-24 months because it demonstrates that
Feel Therapeutics has a strategic vision and is prepared to execute it. This plan
helps investors understand how you will allocate resources, achieve milestones,
and manage risks. It also shows that you have a realistic roadmap for growth
and are not just relying on long-term goals. A well-articulated short-term plan
builds confidence in your ability to deliver results and adapt to market changes.
Break out the
most accurate
crystal ball
you’ve got

The story of this
fundraise, in
milestones and
numbers: It’s like your
more detailed
financial models, but
simplified and with
additional info baked
in.
24
Operating plan
MISSING
Only 8% of startups include a good operating plan
Feel Therapeutics pitch deck review

25. The slide does a great job highlighting the market opportunity and product
benefits, but it falls short on detailing the unit economics. Investors will want to
see a clear breakdown of costs, margins, and customer acquisition costs to
understand the financial viability. Consider adding a slide that covers these
aspects in detail, or include it as an appendix for those who want to dive
deeper. This will provide a more comprehensive view of your business model and
reassure potential investors about your profitability and scalability.
How will this
work at scale?

Unit economics is
basically the answer
to the question ‘what
happens if this gets
big’. For some
companies, growing
exponentially
represents efficiency
gains. For others,
growing is a
nightmare.

Here’s your chance to
show off that you’re
ready for growth.
25
Unit Economics
MISSING
Only 6% of startups get the Unit Economics part of the story right
Feel Therapeutics pitch deck review

26. Great job outlining your product and market potential. To strengthen your pitch,
you need to emphasize the 'why now' factor. Explain why Feel Therapeutics
couldn't have succeeded 10 years ago—perhaps due to technological limitations,
lack of market awareness, or insufficient data. Also, stress the urgency by
detailing why waiting another 10 years would be too late—consider mentioning
accelerating mental health issues, current market trends, or advancements in
technology that make now the optimal time for your solution. This will help
investors understand the immediate need and unique opportunity for your
startup.
Tick-Tock

No company exists in
a vacuum: There's a
reason why you are
starting the company
now.

It’s a good idea (and
helps create FOMO),
to share why now’s the
right time.
26
Why now?
MISSING
Feel Therapeutics pitch deck review
34% of startups get the Why now? part of the story right

27. Great job on clearly explaining your competitive advantage! The slide effectively
highlights how Feel Therapeutics stands out in the market with its unique
combination of AI-driven emotional health monitoring and personalized
interventions. To enhance it further, consider adding a visual comparison chart
to succinctly illustrate how your features surpass those of competitors. This will
provide a quick, at-a-glance understanding for potential investors and
stakeholders. Overall, excellent work in conveying your unique value
proposition!
Yeah? Well
what makes
you special?

The most valuable
companies are also
the most defendable:
How can you prevent
an incumbent from
crushing you? How
can you keep a
startup off your turf?

In short: What is the
unfair advantage your
company has in this
space?
27
Moat
GREEN
Feel Therapeutics pitch deck review
Only 9% of startups tell a good story about their moat

28. Your slide needs to work more on its overall narrative. Storytelling is crucial as it
connects emotionally with your audience and makes your mission memorable.
Right now, the slide is too abstract. Bring the story to life with concrete
examples. For instance, instead of saying "We improve mental health outcomes,"
illustrate this with a real-life case study or a testimonial from a user whose life
was positively impacted by Feel Therapeutics. This will make your message more
relatable and compelling.
Connect the
dots for me

Great stories have
logical, easy-to-follow
narratives. That
doesn’t mean that the
slides have to be in a
particular order (they
don’t), but they do
have to form an
overall compelling
narrative.
28
Overall story
YELLOW
Feel Therapeutics pitch deck review
56% of startups get the Overall story right

29. Great start on the slide! To strengthen it, make sure to clearly articulate the
challenges and complexities involved in building Feel Therapeutics. Explain what
makes your technology difficult to replicate—whether it's proprietary algorithms,
unique data sets, or specialized hardware. Highlight any barriers to customer
acquisition, such as the need for deep industry relationships or specialized
knowledge. Don't forget to touch on any regulatory hurdles that competitors
might struggle with. Emphasizing these aspects will underscore your
competitive advantage and make your startup's value proposition even more
compelling.
Why is this
hard?

Occasionally we see
startups that are
creating something
interesting, but that
any half-competent
team could have built.

You don’t need a ‘what
is hard’ slide, but
something about why
what you are doing is
special or unique
should appear in the
deck somewhere.
29
What is hard?
MISSING
Feel Therapeutics pitch deck review
Only 6% of startups did well on explaining what's hard

30. Great job on not discussing exit strategy—it's not helpful in a pitch. This is in the
top 10% best decks we've seen. Ensure clickable links are obvious, clarify if
patents are granted or provisional, and add screenshots to show product
progress. Indicate your location for investor context.
Exit through
the .gif shop?

Exit strategy slides
aren’t as prevalent as
they once were.

That’s a good thing.

Banish the damn
things.

30
Exit strategy
GREEN
Feel Therapeutics pitch deck review
88% of startups know not to include an exit strategy

31. 31
Some general notes for Feel Therapeutics's deck:

• This is in the top 10% best decks we've seen.
• Make sure that clickable links are obvious.
• Clarify if patents are granted or provisional.
• Add some screenshots to show how much of the
product is built.
• Give an indication for where in the world you are
based - some investors care about that.
Some
helpful
tips

32. The conclusion
you’ve been
waiting for…

I know, it’s a bit of a richard move to put the
thing you’re most curious about all the way at
the end of this review. Sorry.
Take it as a storytelling trick: You just know
you’ve been itching to read this, and you’re
still reading, aren’t you?
Go on, off you march, get your verdict on the
next page.
32

33. ??????
The slide effectively communicates the core value proposition and market opportunity, which is
compelling and well-structured. However, it isn’t clear why you are raising money and how you will spend
the money you raise. Detailing specific funding needs and allocation would strengthen your pitch.
Additionally, while the team's credentials are listed, it remains unclear if this is the right team for the
company you are building. Clarifying how each team member’s expertise directly contributes to your
mission would add credibility. Based on this deck, there is a high likelihood (73%) that Feel Therapeutics
will be successful in raising money.
Now take a deep breath - Remember that this is an analysis done by the power of AI. Does it
work? Maybe. Is it good? Sometimes. Who knows. You’re an entrepreneur. You’ve got this.
And if you need some human help, we’ve got you…
33
Overall likelihood of fundraising
GREEN
High
(73%)
Feel Therapeutics pitch deck review
Only 6% of startups received a 'green' for the overall likelihood of fundraising

34. Need some more help?

Okay, you’ve just received 30-odd pages worth of
feedback. Some of it will make sense, and some of it will
make you scratch your head or howl in frustration. We
know. AIs are horrible like that.
Don’t worry, we have more (human!) help available.
1.As a Pitch.Guide member you have access to our
community Q&A. Ask questions, get help!
2.If you need a professional, human second
opinion, Haje offers in-depth pitch deck reviews.
3.Haje also offers 1x1 pitch coaching, usually
delivered as 5 sessions over 5 or 10 weeks.
34

35. Thank you!

Thank you for hanging in there with us as we test this
shiny new service.
If you have feedback for us, reply to the email we sent
you that included this report - or you can reach us
directly on [email protected].
Best of luck with your fundraise!

Disclaimer - We’ve done our damndest to make this report as helpful as
possible to you, but it’s worth taking all the advice and feedback with a pitch of salt.
Hopefully it’ll give you the context you need to improve your pitch, but we can’t take
responsibility if the AI gives you some truly boneheaded suggestions.
35

36. Number of Slides (rec: 15-17) PDF File Size (rec: >20MB)
Average Average
Median Median
Your Deck: Your deck:
Some benchmark statistics
8.1 MB
17
3.4 MB11
18.9
3.6 MB
On the next page: a snapshot of all the feedback this AI tool has given to date, including the data from your pitch deck

37. What are founders getting right (and not)