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with state-of-the-art European testing
machines and equipment, and we have
qualified technicians who carry out the
testing of fibre, yarn and fabric. I believe
the main secret to our high quality stan-
dards is that a great deal of emphasis is
placed on the ownership and measurement
of key operations within the organisation,
and as a result our staff take pride in
their work, which helps generate
excellent results.”
Sustainable production
Of course, environmental concerns play
a major role in most industries today,
and the textiles sector is no different.
Ever mindful of its responsibilities,
Ferney is certified in accordance with
the Oeko-Tex Standard 100 for its envi-
ronmentally-friendly production facili-
ties, while the company also has all of
the environmental accreditations neces-
sary to export into Europe, which are
vital as this is the market in which 99
per cent of its production ends up.
“Sustainability is also extremely impor-
tant,” Mr Sooltangos remarks, “and to that
end we are working with Marks & Spencer
via its ‘Plan A’ initiative, which outlines
its commitment to sourcing responsibly,
reducing waste and helping communi-
ties.” Through this programme, Marks &
Spencer looks to work with suppliers whose
factories operate sustainably and with a
low carbon footprint. One area of its opera-
tionsthat Ferney has been focusing on is
its dye house, which uses only dyes, chem-
icalsand auxiliaries that comply with the
latest standards. Ferney also has an in-
house wool recycling plant, where size-
able quantities of waste wool are recycled,
and one of the company’s Italian cus-
tomers, Gabel Group, uses large amounts
of this ‘eco wool’ to produce blankets under
the ‘Eco Wool’ brand, which it sells
within Europe.
“In addition, we collect and re-use a
large amount of rainwater – 72 per cent
of the water that we use in our spinning
mills is not from the government supply,
it is from our own reservoirs, which is a
major achievement and an excellent way
to save water,” he declares. “We also save
water during the dyeing process, having
changed our methods. The international
standard for dyeing one kilogram of wool
involves using around 110 litres of water,
but we now use only 80 litres, most of
which is harvested rainwater. This saving
translates to a 36 per cent reduction in
our water consumption, while we have
also reduced our steam and electricity
consumption. Our next step is to embark
on a solar energy project – the capital
expenditure for that project has been
approved and we hope to have the
necessary facilities in place soon.”
Leaders in a niche market
Generally speaking, the European market
has been struggling for some time, and
there are many challenges facing compa-
nies like Ferney. “Every cloud has a silver
lining, however,” observes Mr Sooltangos,
“and one major trend that we are seeing
in the UK – our biggest market – at the
moment, is the resurgence of what is left
of the wool and textile industry. All of our
main customers in the UK are investing
in and increasing their production capacity
in order to grow their business, and as a
consequence they are also increasing their
business with Ferney. What needs to
happen now is for the UK to find a new
equilibrium between what it is producing
locally and what it is importing. This is a
major opportunity for Ferney – we have
been there throughout the bad times and
we are hoping to reap the benefits of the
good times.
“Together with Floreal Knitwear, we
have employed designers in the UK who
are working with our main knitwear cus-
tomers in the country,” he continues. “I
believe the fact that we are using design
resources in the UK is a strong statement
from us as a small and humble company
based on an island in the Indian Ocean,
and the future of this business lies in spe-
cificand collaborative development with
our main customers on the high street, as
an ongoing trend.”
Ferney is heavily involved in the woollen
sector, and wool accounts for only two per
cent of textile fibres globally, making it a
very small, niche market that is becoming
increasingly competitive. “We believe that
in future, only specialist and niche pro-
ducers will continue with wool production,
and this presents another major opportu-
nityfor Ferney,” Mr Sooltangos reflects.
“We are not afraid to work in a niche, but
in order to do so you must be very close
to the market, and you must be aware of
the latest trends in yarns and colours, and
we feel very well equipped in that regard.”
Growing with its customers
Looking ahead to Ferney’s future growth
and development, the company has many
projects in the pipeline, including an
increase of its marketing firepower in the
UK and the rest of Europe. Mr Sooltangos
tells us more: “We recently appointed two
new European agents and we are also
strengthening our marketing team here in
Mauritius, all of which will help us remain
very close to the customer in the market.
Secondly, we are putting a great deal of
time and resources into the Italian knitting
and weaving market, which will be our
main focus for the coming year, where we
are looking to achieve quite an ambitious
sales target in a short period of time.
“Furthermore, we intend to invest
heavily in our plant in order to renew
equipment in the winding and preparation
divisions, which is an ongoing process,
while we are also making changes to our
shift system and working hours in order
to adapt to the new realities of the labour
market,” he explains. “We are also investing
in solar panels, as I already mentioned, and
we will continue to invest in training and
development for the new generation.
“Most businesses today are trying to be
the alternative choice to Chinese suppliers,
but that is not our aim – instead, we
want to be the very best alternative to
the leading European suppliers,” asserts
Mr Sooltangos. “When we first entered
the UK market, in 2004, I spoke to our
competitors there and told them that we
were not in the UK to take their market
share, but to supply them with competi-
tive yarns that will help them grow their
business. A decade later, all of our cus-
tomers are growing – and Ferney is ben-
efiting from that growth,” he concludes.o
Mr Mushtaq Ahmad Sooltangos
General Manager
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