Fevikwik (1)

Pidilite Industries Fevikwik

1. FINAL SEMESTER PROJECT ON SUBMITTED BY : SAKSHI JAIN

2. COMPANY INFORMATION PIDILITE COMPANY WAS FOUNDED IN THE YEAR “1959” BY BALVANT PAREKH. IT IS AN INDIA BASED ADHESIVES MANUFACTURING COMPANY WHICH SELLS ART METERIAL,CONSTRUCTION CHEMICALS AND OTHER INDUSTRIAL CHEMICALS. IT’S HEADQUARTER IS IN ANDHERI,MUMBAI . CURRENTLY AROUND 5500 EMPLOYEES ARE WORKING IN THIS COMPANY . THE COMPANY EARNED A TOTAL REVENUE OF (US$730MILLION)(2015-16).

3. COMPANY’S REVENUE

4. SEGMENT REVENUE BREAKUP

5. PRODUCT FEVICOL FEVIKWIK FIXIT PAINT AND WOOD FINISHES. FABRIC CARE STATIONARY AND ART METERIAL SEALANTS AND ADHESIVES INDUSTRIAL RESINS PIGMENT POWDERS LEATHER CHEMICALS PRICE 50% OF ITS TOTAL REVENUE COMES FROM M-SEAL AND FEVICOL. MANUFACTURING COST IS HEAVILY HEAVILY DEPEDENT ON FLUCTUATING PRICE OF PETRILIUM AND CRUDE OIL. THE COMPANY FOCUSES ON PENETRATION PRICING. THE COMPANY ALSO IMPLEMENT COMPETITUVE PRICING STRETEGY TO DEAL WITH PRODUCT PRICES OF RIVAL BRANDS. MARKETING MIX

6. IT HAS SPREAD ITS NETWORK IN EVERY NOOK AND CORNER OF INDIA INCLUDING HIMACHAL PRADESH,GUJRAT AND MAHARASTRA. OPENED INTERNATIONAL OPERATIONS AT MIDDLE-EAST AND BRAZIL. HAVE MANUFACTURING PLANT AT UAE,THAILAND, EGYPT AND BAGLADESH LAUNCH CAMPIAGNS IN ELECTRONIC AND PRINT MEDIA. IT ALSO ADVERTISES VIA. SOCIAL MEDIA PLATFORMS LIKE ITS OWN WEBSITE, FACEBOOK, TWITTER AND YOUTUBE. PIDILITE IS AWARE OF THE OF THE IMPACT OF A CELEBRATY ENDORSEMENT ON THE MI NDSET OF COMMON MASSES. PLACE PROMOTION CONTD.

7. PRODUCT PORTFOLIO DR. FIXIT FEVICOL FEVI KWIK FEVI STICK TERMINATOR M-SEAL STEEL GRIP RANGEELA MOTOMAX ROFF FEVICRYL FINE ART CHEETAH GLUE

8. COMPETITIVE RIVALRY LOW 1 ) Limited category from multinationals. 2) Small regional players and unorganized retail sectors. THREATS OF RIVALRY LOW 1 ) Low capital investment 2) Pidilite nullified threat through acquisitions. THREAT OF NEW ENTRANTS LOW 1) Strong Equity . 2) High focus on R&D BARGAINING POWER OF CUSTOMERS LOW No substitutes BARGAINING POWER OF SUPPLIERS MEDIUM 30-35% MATERIAL IMPORTED PORTERS FIVE FORCE

9. SWOT ANALYSIS Differentiated products. Strong brand equity. Smart advertising and promotions. Relevant acquisitions. Educating decision makers. Raw material dependent on crude oil price. Weak international business process. High warehouse cost for imported resins with special storage requirements . Premium rates. Manpower utilization. Growth rates in the market . Service oriented industry. Weakness in INR. Entry of players in water proofing space . STRENGTHS WEAKNESS OPPORTUNITIES THREATS

10. INTRODUCTION GROWTH MATURITY DECLINE PRODUCT LIFE CYCLE OF PIDILITE

11. FACTORY:MAHARASHTRA MOTHER GODOWN KANPUR(COMPANY DEPOT) GAZIABAD(C&F AGENT) WSS(42) WSS(42) RETAILER RETAILER RETAILER RETAILER DISTRIBUTION AND TRANSPORTATION SYSTEM

12. FEVIKWIK WAS LAUNCHED BY TH COMPANY IN THE YEAR 1985. THIS PRODUCT HAS SUPERFAST DRYING FEATURE AND EXTREMLY WHEN USED. TODAY FEVIKWIK IS INDIA’S LEADING ADHESIVES BRAND. IT IS AVAILABLE IN VARIETY OF PACK SIZES. PRODUCT INFORMATION (FEVIKWIK)

13. WEAKNESS SEVERAL ISSUES OCCURRED DUE TO STRONG ADHESIVE ACTION, RESULTING IN SKIN PROBLEMS AND INABILITY TO BIND METERIALS. STRENGTHS IT HAS SUPERFAST DRYING FEATURE. IT IS INDIA’S LEADING ADHESIVES BRAND. OPPORTUNITIES INTERECTIVE SESSIONS WITH CUSTOMERS FOR PROMOTION OF FEVIKWIK. TIE-UPS WITH KIRANA AND STATIONARY STORES. THREATS FEW LOCAL AND REGIONAL COMPETITORS SPECIALLY IN NORTHERN AND EASTERN PARTS OF INDIA. MANUFACTUING COSTS INCREASES DUE TO INFLATION SWOT ANALYSIS OF FEWIKWIK

14. FINANCIAL RESULTS FOR THE QUARTER APRIL-JUNE 2019 Net sales at rs.2,006 CR grew BY 10% OVER THE SAME QUARTER LAST YEAR. EBITDA before non-operating income stood at rs.444cr and grew by 16% over the same. Profit after tax at rs.294 cr grew by 22% over the same quarter last year.